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SearchingWorks Online Marketing & Search Engine Marketing

SearchingWorks is an online marketing consulting organization dedicated to all aspects of search-centric <br>online marketing. It develop & implement or help you develop – search engine optimization (SEO) and pay <br>per click (PPC) strategies that produce results.

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SearchingWorks Online Marketing & Search Engine Marketing

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  1. S e a r c h i n g W o r k s | O n l i n e M a r k e t i n g & S e a r c h E n g i n e M a r k e t i n g SearchingWorksisanonlinemarketingconsultingorganizationdedicatedtoall aspectsofsearch-centriconlinemarketing. Wedevelop & implement – orhelpyou develop – search-engineoptimization (SEO) andpay-per-click (PPC) strategiesthat produceresults. OurSEO & PPCclientsrangefromstart-upstolargeestablishedB2B players. AtSearchingWorks, weunderstandthatSEO & PPCare ‘just’ twoelementsof successfulonlinemarketing, albeitcriticalones. Searchconsiderationsshould influenceallofyouronline – andoffline – marketingactivities. Forexample, haveyou everconsideredhowyourpressreleasesshouldbeoptimizedforsearchengines? SearchingWorksthereforegoesbeyond ‘simple’ onlinemarketingtacticslikeSEO & PPC. Wekeepthebigpictureinmind. Weworkwithourclientstodevelopand implementonlinemarketingstrategiesthatintegrateintoanoverallmarketingplan todelivermaximumbenefitsinthemostcost-effectivemanner. OurServices : • SearchEngineOptimization (SEO) : Googlehasindexedover8billionwebpages, andeveryconceivabletopic (including, ofcourse, SearchEngineOptimization) has manywebpagesdedicatedtoit. Asaresult, mostsearchesonGoogle (ortheother searchengines) deliverthousands, ifnotmillions, ofresults. However, themajorityof searchersrarelygobeyondthesecondresultspage (i.e. thetop20resultsinGoogle). SearchEngineOptimizationisthemarketers' responsetothischallenge. Itisthe processandcraftbywhichwebsiteownersimprovethesearchenginerankingsof individualwebpagesandentiresites. ThismakesSearchEngineOptimization Marketingakeycomponentofanoverallonlinemarketingstrategy. There'sno question: SEOmustbeinyourarsenalofongoingstrategies.

  2. • Pay-Per-ClickMarketing (PPC) : Pay-per-ClickAdvertising (alsocalledSponsored Search) shouldreallybecalledPay-per-ClickMarketing. Itistheperfectcomplement toongoingSearchEngineOptimizationofyourwebpages. TheconceptofPay-per- Clickisdeceptivelysimple. • E-CommerceInventoryManagement : Keepquantitiesinsyncacrossmarketplaces & storefronts. Takecontrolofyourinventory. Formanysellers, inventorymanagement isthebarrierpreventingtheirbusinessfromtakingadvantageofmultichannel selling. • VirtualAssistanceServices : Weprovideexpertvirtualassistantservicethathelpsyou tooffloadyourroutine, time-consumingtasks. Ourskilledvirtualassistantscando anytaskforyoulikeschedulingdentist’sappointmentorsimplygivingyouawakeup call. Ourremotevirtualassistantsdoawaywiththeneedofhiringsecretarial personnelforyouandeliminatethecostsofmaintainingofficeinfrastructure. There isnoaddedexpenseofstaffingandtrainingasourvirtualassistantsarespecialistsin allfields. Searchmarketingshouldnotjustbeanafterthought. Itsdisciplineandinsight belongatthecoreofyourmarketingcommunications. Thisiswhywelookatthebig picture, asklotsofquestionstounderstandyouraudienceandthenprovideyouwith asearch-enginecentricagendathatyoucanimplementyourselforhaveusdoitfor you. Searchenginesprovidemarketerswithincredibletools. NotonlycanyouuseGoogle (andothers, ofcourse) toresearchcompetitors, channels, editors, andjustabout anythingelse, youcanandshouldusethemtodrivehighlytargetedtraffictoyour site. WWW.SEARCHINGWORKS.US INFO@SEARCHINGWORKS.US

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