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Bcube mission

Bcube mission. We can provide smart solutions to satisfy market needs We are not selling products but offering the best solutions for the business success of our customers We are market leaders thanks to the quality of our services.

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Bcube mission

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  1. Bcube mission We can provide smart solutionsto satisfy market needs We are not selling products but offering the best solutions for the business success of our customers We are market leaders thanks to the quality of our services

  2. How does a seller become “The smart fitness partner” of a company? Following a pattern that goes from BEING A SELLER OF GOODS AND SERVICES TO BECOMING AN ADVISORY SELLER

  3. Who are the ADVISORY SELLERS? “ A professional who is able to give you suggestions, advice and opinions concerning the area in which he carries out his own activity” Authoritative Creative Timely Loyal

  4. ADVISORY SELLER • EXECUTIVE • Competition analysis • Quality/Price ratio • Investment/ payback • Economic situation of the fitness centre • Development of the company • Marketing and Communication • Financial Instruments • Logistics • TECHNICAL MANAGER • Functions of the products • Various training methods available • Equipment versatility • Technical Training • New trends in the fitness sector • Maintenance • Servicing

  5. MARKET ANALYSIS Characteristics Needs Development Forecasts DEVELOPING A PROPOSAL Technical aspects Economic aspects Management LAUNCHING THE PROPOSAL IN THE MARKET

  6. Client /market (culture) Identification and Overlapping Product Solution for the company’s development Bcube culture of partnership

  7. The market Macro market Complementary market Hotel Med Fitness “core business” Sport Scuole Army

  8. PRODUCTS

  9. SMART THINK PROJECT Our aim is to become leading exponent of MOTOR INTELLIGENCE in the market We intend to CHANGE THE RULEBOOK for strength training equipment. How? By creating products and services that differentiate and position Bcube in a class of its own as regards equipment and workout possibilities.

  10. Body Building Distorted perception of body Fitness Emphasis on performance Well being Overall psycho-physical balance No role model Market size

  11. Physical qualities Quantitative Motor intelligence Qualitative • coordination • balance • rhythm • reaction • differentiation • spatial orientation • resistance • strength • speed • mobility and muscular flexibility Until now all emphasis in the gym has been on quantity.

  12. The brain learns from movement and uses the body to give shape to its vision. “one paints with the mind, not with a brush”

  13. The capacity for movement of the shoulder is greater than any other articulation. It makes us different and superior to all other species.

  14. GOAL • “TO PROVIDE YOU THE RIGHT KEYS TO SELL BCUBE PRODUCT BY USING “: • ITS OWN CHARACTERISTIC; • ITS POSITIONING IN THE MARKET.

  15. MarketingCouncil2003Part II Contents: • Communication Keys • EL 1903 – Bcube Elliptical • Bcube Products Positioning • Warranty & After Sales Service

  16. Communication Keys • DESIGN • DISPLAY • COLOUR

  17. DESIGN • Aesthetics • Know-How • Ergonomics

  18. Aesthetics • Sinuous like a beautiful girl • Coloured like the rainbow

  19. Know-How • Familiar • Easy-to-use • Functional • Reliable

  20. Familiar Easy-to-use Functional RADIO SPEED/ FUEL/ “The Style that Bcube maintains for every line is familiar to everybody… you are more attracted by something known instead of something unknown !!!!”

  21. Reliable “An Eye for details and an accurate selection and study of our products makes Bcube a reliable company” • Research & Development • Quality System • After Sales Service

  22. Ergonomics • Elegant like a Rolls Royce • Comfortable like a Sofa

  23. Stairmaster Cybex Technogym Life Fitness

  24. That’s great !

  25. DISPLAY • Innovative • Immediate • Familiar • Analogical console

  26. COLOUR EXECUTIVE GREY “Indicates that the dreamer has the Spiritual Gift of Intuition” It Means: Intelligence Dignity Maturity

  27. COLOUR HAPPY YELLOW “Just think of the golden yellow sunshine and you’ll feel your spirits lift” It makes you feel: Optimistic Adaptable Happy

  28. COLOUR SKY BLUE “Looking at blue relaxes the central nervous system… beneficial to the mind & body” It represents: Calm and Tranquillity Depth and Stability Sky and Sea

  29. MarketingCouncil2003Part II Contents: • Communication Keys • EL 1903 – Bcube Elliptical • Bcube Products Positioned • Warranty & After Sales Service

  30. EL 1903 - ELLIPTICAL A new piece of equipment going towards completing the Bcube cardio “world”.

  31. EL 1903 - ELLIPTICAL • Bio mechanically advanced • Ergonomic • Self powered • Attractive design • Familiar

  32. EL 1903 - ELLIPTICAL • Bio mechanically advanced • Ergonomic • Self powered

  33. EL 1903 - ELLIPTICAL - The Bcube Innovation - Bcube movement Footpads Pivot Rotating element

  34. EL 1903 - ELLIPTICAL • The pivot anchored to the lower part of the frame makes the movement more linear and similar to the natural human stride

  35. EL 1903 - ELLIPTICAL • Closer to a treadmill, as far as walking stress is concerned. It reduces the impact of the feet continuously stamping on the ground

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