Web 2.0 Social Media

1. Web 2.0 Social Media LinkedIn, Facebook, Blogs April 17,2009

2. Welcometo American Family

3. Our Working Definition • Web 2.0 is any web-based relationship building tool, method or system, between our organization and prospective talent pools, that provide users with a positive, real time experience interacting and communicating with American Family.

4. Why Use Web 2.0 Tools • Reach active and passive candidates, capture an audience who utilize these tools • Search and network with people having connections and skills we want

5. Why Use Web 2.0 Tools • A map of connections – discover a path to fill your need • Job seekers are out there looking for you

6. LinkedIn Facebook MySpace Blogs Twitter Ecademy Doostang Plaxo Recruiting.com Naymz You Tube JobsinPods Second Life ????????? What Tools Exist Today

9. LinkedIn Estimated 35,000,000 registered users Mostly at the professional level Robust networking and search feature Contact settings by user interest

11. Building Your Profile • Name and Title • Picture • Location • Specialties • Current and Past positions • Education • Interests • Interested in…

12. How to Use LinkedIn • To build networks • To find people and connect with them • To be found by others

13. Building Your Network

14. Building Your Network • Invite Contacts • Import Contacts • Colleague • Classmates

17. Find People • Recommend Advanced Search Feature • Keywords (skill sets), Company, Title, Location, School, Industry, and Groups

22. Find People • Search for “Groups” that have people you want to network with • Join “Groups” to get access to members

26. Connect to People • Read their profile • Personalize the message • Invite them to connect

29. Be Found by Others • Complete your profile • Include contact information • Join Groups • Recommendations

30. Manage Your Network • Spend time updating your profile • Set aside time each week to work on your network • Enjoy

31. QUESTIONS?