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Message Management

Craft clear, concise, and compelling messages by understanding your audience and structuring your content effectively. Utilize storytelling to reinforce your message and engage policymakers. Learn why media is important and select the right tools. Make the most of media opportunities by establishing terms and rights, and mastering interview tips. Practice speaking to the media to refine key points and prepare for tough questions.

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Message Management

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  1. Message Management

  2. Your Message • Clear • Concise • Compelling

  3. Focus on Your Audience • Who are they? • What do you want them to do? • What specific message will make them act?

  4. Structure Your Message • Problem • Solution • Action

  5. Be Concise • 3 minutes = 1 major point • 10 minutes = 3 major points • 30 minutes = 5-10 major points

  6. Tell a Story • What is your compelling story? • What have you experienced? • What have you done as a woman leader? • What do you know that others do not? • Tell your story in a way that reinforces your message

  7. Talking to Policymakers • Do your research • Expect a warm, productive, cooperative exchange • Look forward, not just backward • Learn the jargon, but do not overuse it • Have an “ask” and get to it quickly • Find a way to keep the relationship going

  8. Why Media Matters • Influences public opinion and thus policymakers • Brings others into your movement • Positions you as an expert

  9. Select Media Tools • Press conference • Editorial briefing • Media advisory • Press release • Press kit • Opinion piece (op-ed) • Public events

  10. Establish Terms • On-the-record • Off-the-record • Background

  11. Your Media Rights • Ask what the interview is about • Ask for the reporter’s deadline • Give yourself time to collect your thoughts • Do not answer if you do not know • Challenge reporter’s assumptions • Disguise your identity, if need be

  12. InterviewTips and Tactics • Establish a relationship with reporter • Control the interview • Do not use jargon • Tell the truth

  13. Practice Speaking to the Media • Refine your main points • Prepare answers for tough questions • Role play with a friend • Perfect your personal story • Practice out loud • Practice some more

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