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Presents Integrated Marketing Solutions at Costco Wholesale

Media BUZZ. Presents Integrated Marketing Solutions at Costco Wholesale. Challenges In Today’s Marketplace. Increase sales and market share Attract new customers Outperform competitors Expand brand awareness Improve ROI Target core demographics effectively and efficiently .

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Presents Integrated Marketing Solutions at Costco Wholesale

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  1. MediaBUZZ Presents Integrated Marketing Solutions at Costco Wholesale

  2. Challenges In Today’s Marketplace • Increase sales and market share • Attract new customers • Outperform competitors • Expand brand awareness • Improve ROI • Target core demographics effectively and efficiently

  3. Integrated Marketing • Compelling, multi-faceted marketing program • Builds brand equity at desirable venues • Capitalizes on the synergies of up to five media components • Delivers strong impact, high visibility and consumer participation • Provides exceptional value

  4. Value Opportunity • Capitalize on efficiencies resulting from our integrated marketing • partnerships • Benefit from the synergies of MediaBUZZ’s media mix offerings • Showcase your brand and rise above today’s cluttered • marketplace

  5. Multi – Faceted Media • In-Store Mobile Signage • High-level brand exposure • National and Regional Print • Extensive reach • In-Store TV • Targeted branding • In-Store Brand Equity • Ideal time/place to influence shopper decisions

  6. Costco Integrated Media

  7. FY’ 04 Sales $47.1 billion – 5th Largest Retailer • 333 warehouses in the U.S. • 82.5 million shoppers per month • $115 million avg. sales per warehouse • 450 million transactions annually ($110 avg. ring) • 42.4 million cardholders - 23.4 million households • 93.9% are homeowners • $91,800 median household income (U.S. average is $41,990) • 18% of Costco Members are millionaires • *Source: Costco Analysts’ Presentation, 10/04

  8. Costco ConvenienceTRAY • High-quality sponsored food and • beverage trays (17” x 12” x 6”) • Free to all members at entrance and • check-out - 333 US Costco locations • Serves as a problem solver - consumers • carry purchases from check-out to final • destination • Effective delivery vehicle for coupons, • promotions and sweepstakes game • cards • Exclusive Sponsorship Opportunities

  9. Signage and Gaylord Display • Highly visible 4-color signage 34” x 12” • Prominently displayed at entrance way • Each holds 750 Costco ConvenienceTRAYS • Excess Gaylords are visible in-store

  10. In-Store TV • High impact TV network is set up near • entrance of stores • High Definition Satellite Sports and • Entertainment programming content • 3x :30 spots to run every hour

  11. Costco Connection • Monthly magazine publication • Over 5 million circulation • 12.1 million readers • Keeps members updated about Costco’s • products and services • Median household income - $91,800 • 93.3% are homeowners

  12. In-Store Brand Equity for Auto Manufacturers • Autos displayed at select Costco locations • Over 22 different regions available

  13. MediaBUZZ’s Integrated Costco Program • Monthly program – 400,000 Branded Costco Trays • Estimated 40,000 branded trays distributed in • each selected Costco location • Highly visible 4-color signage 34” x 12” • Gaylord displays with signage (visible in-store) • In-Store Costco TV to run all month - 3x :30’s/hr. • Full page Ad in Costco’s Connections Magazine • 139.5 estimated impressions Total Net Investment: $415,000

  14. Advertiser Benefits • Delivers high reach and frequency at each location • Impressions increase as Tray is moved or taken home – Extends • the life of the brand message • Generates instant recall - helps establish/enhance brand awareness • Draws attention to your message by bringing it directly to the • consumer • Opportunity to receive brand equity at select Costco locations

  15. Why MediaBUZZ’s Integrated Program? • Experienced media and marketing executives • Established distribution network of wholesale clubs, sports venues and theaters nationwide • Impressive track record for building partnership marketing programs • Complete turn-key solution (one point of contact) • Cost effective - Benefit from synergistic partnership alliances

  16. Guidelines and Implementation • Choose locations for program sponsorship • Complete artwork template provided • Provide logo to MediaBUZZ • Approve final artwork • Allow 60 days for production, shipping, delivery and in- • store set up.

  17. Next Steps • Initial feedback • Follow up meeting to explore open issues • Let MediaBUZZ customize a program for you • Benefit from an innovative media mix that provides brand • equity at desirable venues

  18. MediaBUZZ

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