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LinkedIn: Developing Career Connections & Effective Profiles. PDAP : Career Development Workshops. Agenda. Introduction LinkedIn Profile Complete Profile Requirements Profile Enhancers 3. Networking 3 Degrees of Separation Building Connections Job Search Summary. Introduction.
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LinkedIn: Developing Career Connections & Effective Profiles
PDAP: Career Development Workshops
Agenda • Introduction • LinkedIn Profile • Complete Profile Requirements • Profile Enhancers • 3. Networking • 3 Degrees of Separation • Building Connections • Job Search • Summary
Introduction What is LinkedIn?
Introduction LinkedIn facts and statistics: • Over 277 million members in 200+ countries and 170+ industries • 9+ million Canadian users Fastest growing demographic of users?
Introduction LinkedIn facts and statistics: • Users include influencers and key decision-makers • Executives from every Fortune 500 company use LinkedIn • 90 of the Fortune 100 companies have used LinkedIn as a hiring resource
Introduction Why do professionals use LinkedIn? To connect with colleagues and industry trends To network and exchange ideas with other professionals To create a “personal brand” All of the above a & b
Introduction NO Will LinkedIn get you a job?
LinkedIn Profile 7 components for a 100% complete profile: Photo Industry & Location Current Position & Description Two Previous Positions Skills & Expertise (3+) Education Minimum 50 Connections
LinkedIn Profile Profile enhancers: • Summary • Headline • Status Updates • Website Link • Twitter • Public Profile URL • Additional Sections • Endorsements • Recommendations • Groups • Contact Preferences
LinkedIn Profile Additional Tips: • Remember your “personal brand” • Use industry keywords and skills • Keep your profile “fresh”, update frequently • Reposition sections of your profile (as needed) • Change settings to accept InMail • Change privacy settings to “Public”
Networking LinkedIn uses the concept of 3 degrees of separation: Your “friend” and direct connection A friend of a friend A friend of a friend… of a friend!
Networking Build your network on LinkedIn: • Add connections • Groups • “People” search • Find Alumni • Contacts “Be LinkedIn, or be left out!”
Networking Additional Tip: X Customize your messages when connecting with new contacts!
Networking Mobile Apps: LinkedIn Contacts LinkedIn Mobile LinkedIn CardMunch
Job Search Using LinkedIn for job search: • LinkedIn Jobs • Follow companies & influencers • Skills & Expertise • “People” search
Summary LinkedIn is the #1 professional social network, and it is an effective tool that can help you: • Create a personal brand • Increase online visibility to recruiters/ employers • Facilitate new connections
Resources blog.linkedin.com • help.linkedin.com
Connect With Us! Contact Information: Location: POD 60 Phone: (416) 979 – 5177 Email: career@ryerson.ca Hours: Mon. – Thurs. 8:30 am – 6:30 pm Fri. 8:30 am – 4:30 pm www.facebook.com/RyersonCareer www.twitter.com/RyersonCareer www.youtube.com/RyersonCareer Ryerson University Career Development & Employment Centre instagram.com/ryersoncareer LinkedIn Profile Advisors www.ryerson.ca/career