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Investigating. Advertising Slogans. Sprite L'Oréal. SPRITE. SPRITE. SPRITE. SPRITE. SLOGAN. p: You drink Sprite q: You obey your thirst. CONDITIONAL STATEMENT. If - then. p q. Hypothesis. Conclusion. 1. CONDITIONAL. If you drink Sprite, then you obey your thirst.
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Investigating... Advertising Slogans Sprite L'Oréal
SPRITE SPRITE SPRITE SPRITE
SLOGAN p: You drink Sprite q: You obey your thirst
CONDITIONAL STATEMENT If - then p q Hypothesis Conclusion
1 CONDITIONAL If you drink Sprite, then you obey your thirst. p q
NEGATION (~) The negative of a statement. ~ p : You don’t drink Sprite ~ q : You don’t obey your thirst
2 INVERSE If you don’t drink Sprite, then you don’t obey your thirst. ~ p ~ q
3 CONVERSE If you obey your thirst, then you drink Sprite. q p
4 CONTRAPOSITIVE If you don’t obey your thirst, then you don’t drink Sprite. ~ q ~ p
Sprite • If you drink Sprite, then you obey your thirst. • If you obey your thirst, then you drink Sprite. • If you don’t drink Sprite, then you don’t obey your thirst. • If you don’t obey your thirst, then you don’t drink Sprite.
Because you’re worth it!
SLOGAN p: You use L'Oréal products q: You’re worth it
CONDITIONAL If you use L'Oréal products, then you’re worth it. p q 1
INVERSE If you don’t use L'Oréal products, then you’re not worth it. ~p ~q 2
CONVERSE If you’re worth it, then you use L'Oréal products. q p 3
CONTRAPOSITIVE If you’re not worth it, then you don’t use L'Oréal products. ~q ~p 4
If you use L'Oréal products, then you’re worth it. • If you don’t use L'Oréal products, then you’re not worth it. • If you’re worth it, then you use L'Oréal products. • If you’re not worth it, then you don’t use L'Oréal products.
YOUR TURN ! • Choose a product (food, drink, car, cosmetics, clothing, etc.). • Using a media source (newspapers, magazines, internet, television, or radio), find its slogan.
PRESENTATION Create a PowerPoint to present your analysis • the product (or brand) name • picture(s) • slogan • all four statements • your reflections
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