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Scenario(s ): journalism in 2018

Scenario(s ): journalism in 2018. NSS Course Assigment , Lusaka, May 2013“. Assigment Rationale. Journalism is changing fast Communication environment is changing fast What will happen to professional journalism in five years ( or so ) time ?

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Scenario(s ): journalism in 2018

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  1. Scenario(s): journalism in 2018 NSS Course Assigment, Lusaka, May 2013“

  2. AssigmentRationale • Journalism is changingfast • Communicationenvironment is changingfast • Whatwillhappen to professionaljournalism in fiveyears (orso) time? • ApplyingSWOT-method in analysing the future of journalism • To identifyissuesaffectingjournalism • To make an enlightenedguess of the future of journalism

  3. Journalism? • Journalism as a societalinstitution, • Comprising of • Journalists • Journalisticwork • Journalisticcontent in media • Media economy • Communicationtechnology • Audience • …

  4. SWOT? Internal: • Strengths • Weaknesses External • Opportunities • Threats

  5. Assigmentinstructions (country groups) • Phase 1 • Make a SWOT analyses of journalism in your country • Considerinternalproblems and assets, as well as • Possibleexternalissueseitherthreateningprofessionaljournalismorincreasingitsimportance • Put the results in a SWOT four-squareform (Power Point)

  6. …instructions • Phase 2 • Based on your SWOT analyses, • Describe the status of professionaljournalism in your country in (about) 2018 (PP slides) • Possibleperspectives: • Quality of journalism • Media business • Reputation of journalists • Audienceattitudes to and consumption of journalism • Journalismethics • Etc…

  7. Extra Bonus • Produce 2 scenarios: • Optimisticscenario • Journalism is doingfine in 2018: status and reasons for that • Pessimisticscenario • Journalism is doingbadly in 2018: status and reasons for that

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