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Using Design Thinking for Digital Storytelling in the Post-Sandy Era

Using Design Thinking for Digital Storytelling in the Post-Sandy Era. CUNY Graduate School of Journalism February 22, 2014. Welcome. A. Adam Glenn Workshop Chair Editor, AdaptNY.org Associate Professor, Interactive CUNY Graduation School of Journalism. Be Present. *Ground Rules*.

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Using Design Thinking for Digital Storytelling in the Post-Sandy Era

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  1. Using Design Thinking for Digital Storytelling in the Post-Sandy Era CUNY Graduate School of Journalism February 22, 2014

  2. Welcome A. Adam Glenn Workshop Chair Editor, AdaptNY.org Associate Professor, Interactive CUNY Graduation School of Journalism

  3. Be Present. *Ground Rules* Have fun. Take Risks.

  4. Celebrate Big Ideas

  5. What is Human-Centered Design? Reggie Murphy, Ph.D. Principal Consultant, Research & Strategy @reggiemurphy

  6. We do not live in a perfectly designed world.

  7. We modify things.

  8. We retrofit things. (with liberal use of duct-tape)

  9. We write notes to explain how to use things.

  10. What is Human-Centered Design?

  11. Developing solutions to problems by understanding the needs, desires, and contexts of people.

  12. Human-Centered Design Can help solve problems anywhere Intranet Collaboration Tools Websites Mobile Apps Content Management Systems Business Processes

  13. What are the Core Behaviors of Human Centered Design?

  14. empathize Deeply identify with people and their experiences – beyond what they say and do, to what they feel and believe. Compassion for others unlocks the ability to identify with them. Step Into Someone Else’s Shoes.

  15. be transparent You guarantee that what emerges will be authentic. Being frank with each other about setbacks and problems will maintain transparency.

  16. build-to-think Prototyping is the willingness to try & the belief that making an idea tangible is part of the learning process.

  17. radically collaborate Work across organizational boundaries – leave your role at the door (you’ll have time to come back to it later!)

  18. be non-judgmental The infrastructure of innovation is built on non-judgmental approaches. Your job is to understand the reality of others, even if it fundamentally disagrees with yours.

  19. be optimistic Have an abundance mentality. Believe the future will be better. Start with, “What if?” instead of “What’s wrong?” “How might we?” instead of “Why should we?”

  20. Why Human-Centered Design? The ultimate success of any product, service, business systems, or process is people.

  21. How do you do Human-Centered Design? • Inform • Inspire • Iterate • Implement Observations Brainstorming Prototyping Build/Scale

  22. Defining the Design Challenge How Might We…

  23. Today’s Design Challenge How Might We… …inspire our community to get more involved in climate resilience solutions?

  24. Power Panel on Climate Risk & Resilience Adam Glenn Moderating

  25. Power Panelists Katherine Bagley, climate reporter for the Pulitzer Prize-winning web site InsideClimateNews, and co-author of Bloomberg’s Hidden Legacy: Climate Change and the Future of New York City. Vivien Gornitz, climate scientist, Columbia University Center for Climate Systems Research and the NASA Goddard Institute for Space Studies Laura Tolkoff, Associate Planner, Energy and Environment, Regional Plan Association Councilman Mark Treyger, chair of New York City Council Committee on Recovery & Resiliency. Bill Ulfelder, executive director of The Nature Conservancy in New York

  26. Coffee Break

  27. Learning about the user and defining personas Laura Cochran, Digital First Media @cochranism

  28. Who is this for?

  29. what is audience?

  30. personas

  31. rich, precise, based on real life what they are

  32. connect you with your target audience what they do

  33. how to make them colorful demographic information ...and a picture!

  34. personality traits hobbies how they spend their day social life goals, ambitions favorite shows, magazines, books news consumption political views how they spend their money concerns, worries, fears guilty pleasures technical level social media habits online habits purchasing habits influencers for example: • name • age • gender • race • looks/photo • city • job • inhabitance (apt, house, etc.) • income • education • weight • eating habits • friends • significant other • marital status • family

  35. Building your personas with your team.

  36. INSPIRE

  37. The Rules of Brainstorming

  38. Rule #1: Defer Judgment “Criticism is hard to take, particularly from a relative, a friend, an acquaintance or a stranger” Franklin Jones

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