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Public Relations The importance of PR

Learn why PR is crucial for spreading the ministry, engaging supporters, and raising funds for Apostleship of the Sea. Discover how stories and photos can make a difference in promoting awareness and encouraging giving.

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Public Relations The importance of PR

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  1. Public RelationsThe importance of PR Nathaniel Xavier Digital Marketing Officer

  2. AoS Digital Platforms Website: www.apostleshipofthesea.org.uk Facebook: www.facebook.com/AoS.GB/ Twitter: @Apostleshipsea You Tube: www.youtube.com/user/AoSGB Email Newsletter Steve Willows on Twitter @SteveWillowsAoS Bryony Watson on Instagram www.instagram.com/immportchaplain

  3. Facebook 5,766 Likes Website 5,000 Average Page Views a month Twitter 2,460 Followers

  4. Why is PR important? • Creating Awareness – Spread our Ministry • Let our supporters and donors know • how they’re making a difference • Fundraising

  5. We need your stories and photos

  6. Stories and photos • Sea Sunday narratives, talks, resource booklet • - People relate to real-life examples • Fundraising tool • - Approaching companies, organisations, donors • - Examples of how AoS has supported seafarers

  7. Stories and photos • Promote Awareness • In churches, parish groups, schools, communities, shipping, local & Church press • Encourages giving • Fosters loyalty among supporters and donor

  8. What makes a good story? GRABS YOUR ATTENTION/ HEART-WARMING/ ENTERTAINING/ DRAMA NEW(S) Sometimes what appears to be ‘mundane’ can be interesting

  9. Quotes and details can make the difference Example 2 I arranged for Mass to be celebrated on a ship this morning and it was very well attended. One seafarer said, “I feel very blessed. This is my first Mass on board a ship in my 20 years as a seafarer!” Example 1 I arranged for Mass to be celebrated on a ship this morning and it was very well attended. The seafarers were very happy and they thanked me. Which makes a better story?

  10. A picture is worth a thousand words A good photo can sometimes make a good story or prop-up a ‘dull’ story

  11. AoS Digital Platforms to tell our story • PR drives awareness, giving, fundraising, recruitment of ship visitors & parish contacts, future AOS supporters • Please send us your stories, photos, video clips.THANK YOU

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