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Bravuris 3 HM

Product Fact Book. Bravuris 3 HM. Well balanced with a plus in mileage. START. Brand. Marketing. Technology. Market launch. Barum – Good tyres. Good deal. Brand statement. Good quality for a fair price. Brand position.

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Bravuris 3 HM

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  1. Product Fact Book Bravuris 3HM Well balanced with a plus in mileage START

  2. Brand Marketing Technology Market launch Barum – Good tyres. Good deal. Brand statement Good quality for a fair price. Brand position Barum tyres have been systematically designed for high mileage performance and therefore offer an attractive balance of price and performance. Reason Attractive price Balanced performance Benefits Smart shoppers: focus on value for money Basic consumer insight

  3. The mileage promise Advantages: The promise of higher mileage is directly connected to the product name. Marketing Technology Market launch The plus in mileage is a key selling point for dealers. For this reason, this performance characteristic is given special emphasis for the Bravuris 3HM using the following measures: • 1. We use ‘HM’ as an abbreviation of ‘high mileage’ and include it in the product name: Bravuris 3HM.

  4. Feature – Effect – Benefit Marketing Technology Market launch

  5. Performance diagram Marketing Technology Market launch Aquaplaning 97% Wethandling 102% Rolling resistance 110% Noise 102% Wetbraking 107% Mileage 116% Dry handling 101% Bravuris 2 Bravuris 3HM Dry braking 99%

  6. Market development in Europe Marketing Technology Market launch Market development by speed symbol Market development by inch 70,000,000 60,000,000 50,000,000 40,000,000 30,000,000 20,000,000 10,000,000 0 100,000,000 90,000,000 80,000,000 70,000,000 60,000,000 50,000,000 40,000,000 30,000,000 20,000,000 10,000,000 0 –10% –2.9% 2008 2009 2010 2011 2012 –0.3% Speed symbolsR, S, T Speed symbolH Speed symbolV Speed symbolsW, Y, Z +2.3% +1% +2.7% +5% +7% +13% 2008 2009 2010 2011 2012 2013* 2014* 2015* 2016* 2017* <= 15 inch = 16 inch = 17 inch = 18 inch >= 19 inch Source: Marketing Intelligence Continental AG * = prediction Source: ERMC data • The positive development of the segment >= 17 inch and speed symbols V, W, Y and Z continues

  7. Product range Marketing Technology Market launch = newsize

  8. ThenewBarum Bravuris 3HM Well balanced with a plus in mileage

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