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CW28 BEACH ALERT!!!. Presented to…………. CW28 BEACH ALERT!!!. Lower third graphic over keyed at top and bottom of programing from 5-7P. 8x a day Value: ( AS NEEDED) * “CW28 BEACH ALERT! …BEACH BUSSES OPERATE TOMORROW! Go to thecwprov.com for details” Run :10 2x in PRIME

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  1. CW28 BEACH ALERT!!! Presented to………….

  2. CW28 BEACH ALERT!!! • Lower third graphic over keyed at top and bottom of programing from 5-7P. 8x a day • Value: (AS NEEDED) * • “CW28 BEACH ALERT! …BEACH BUSSES OPERATE TOMORROW! • Go to thecwprov.com for details” • Run :10 2x in PRIME • Value: (AS NEEDED)* • “CW28 BEACH ALERT! CATCH A … BEACH BUS • DIRECT TO YOUR FAVORITE RI BEACH TOMORROW!” • Run :07 CWIPE in 9pm PRIME Mon-Fri. • Value: • “CW28 BEACH ALERT! RIDE THE BEACH BUS TOMORROW!” • (up to 25 characters) June 1-Labor Day ON AIR CAMPAIGN *Value will increase based on number of days that reach 92 degrees and higher

  3. CW28 BEACH ALERT!!! • Create :15/:10 Promo Campaign explaining the program. Run 25x a week over 3 months • Value: • ROS/Kennedy Plaza: • “It’s going to be over 92 degrees tomorrow! I’m catching RIPTA to the beach!” • Announcer: • “Watch CW28 for the … BEACH ALERT! We’ll tell you the day before that RIPTA will be operating special beach buses to your favorite beach! Go to thecwprov.com for details!” • Create/Run 5 second ID’s. Runs 25x a week over 3 months • Value: • “Watch for the RIPTA BEACH BUS ALERT on CW28!” June 1-Labor Day ON AIR CAMPAIGN

  4. CW28 BEACH ALERT!!! • ROS Banner ad. • Value: • Corner Peel banner ad on home page • Value: • Microsite page includes: • Content • Videos • 2 banner ads • Spot on home page in Community Works section • Value: June 1-Labor Day DIGITAL CAMPAIGN

  5. CW28 BEACH ALERT!!! • Social Media marketingincluding: • Facebook • Twitter • EBlasts • Day of “alerts” • Value: • Web drivers (20 x a month) • Value: June 1-Labor Day DIGITAL CAMPAIGN

  6. CW28 BEACH ALERT!!! • Testimonial from a couple of beach patrons (CW demo) who have taken RIPTA as transportation to the beach. • “RIPTA made it hassle free for me and my friends to enjoy a lovely sunny day at the beach” –beach patron and RIPTA rider • Feature the benefits of taking the bus to the beach. • For example: No worries about parking, easy in and out of the beach, air conditioning, inexpensive way to travel. • :30 second testimonial to run 15X per week Mon-Sun 6a-noon • Testimonials displayed on social media including Twitter, Facebook, and Eblasts • Value: June 1-Labor Day Testimonial Promo

  7. CW28 BEACH ALERT!!! Promotions Value: $ Digital Value: $ Testimonial Value: $ *Total Value: $ June 1-Labor Day SUMMARY *Value will increase based on number of days that reach 92 degrees and higher

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