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Product design Sel loffvacations.com. Prepared by Inna Sarkisova Sachin Pandey Prathmesh Ghag Alisa Orlova TOUR 9620 Group # 1. Level of Product. Core Products Tours Travel Guide Packages Facilitating Products Transportation Hotels + Flights Cruises. Supporting Products
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Product designSelloffvacations.com Prepared by Inna Sarkisova Sachin Pandey Prathmesh Ghag Alisa Orlova TOUR 9620 Group # 1
Level of Product Core Products Tours Travel Guide Packages Facilitating Products Transportation Hotels + Flights Cruises Supporting Products Airport Parking Electronic Tickets Car Rentals Travel Insurance Augmented Products Brand and Image Visitors participation Accessibility Experience during the tour
New Products…. Ski-Vacations (In Winters) • Over the last two years, 6.9% (1,715,769) of adult Canadians went cross-country skiing or snowshoeing while on an out-of town, overnight trip of one or more nights. • Of those who went cross-country skiing or snowshoeing, 35.3% (605,715) reported that this activity was the main reason for taking at least one trip in the past two years Source :- http://en-corporate.canada.travel
New Products… • Agri-tourism Packages ( In Summers) • Local Food Tours • Wine and Spirits Tours • Farm Experience Tours • Local Festivals & Fairs Tours
The product Cruise Tour will be removed by Run Out method due to ship pollution and thus leading number of other pollutions such as Grey water, Toxic waste, Etc. Source - Contamination By Cruise Ship.
Micro-environmentSuppliers - Vineries • Canada – out of seven countries produce far less wine than consumes (Wine Institute, 2009) • “Canada is very excited to be part of this historic agreement on sustainability principles and the positive efforts that the wine sector is taking to provide global leadership on wine sustainability.”Source- Paul Bosc, Chairman of the Canadian Vintners Association & Sustainability panelist representing Canada’s wine industry
Micro-environmentSuppliers - Vineries • Bad practices- • Use of synthetic chemicals • Sterilizers in order to prevent the grapes • From truest expression • Pesticides • Herbicides
Microenvironment-Sustainable wineries • Southbrook vineyards • 2 awards for outstanding organic and biodynamic wines • promotes positive environmental action by: • using organic, recycled glass • water and waste reuse • new product – Bioflavia – powerful antioxidant-
macro environment – natural and economic aspects Deforestation in Canada – What are the facts?, Natural Resources Canada, 2008 19% of trees cut in one year - for recreation purposes (ski hills and golf courses) Del Matto T., Conceptualizing a Sustainable Ski Resort, 2007 Ski resorts damage the environment and local economy: • Deforestation and slope grading – erosion and wildlife extinction • Road construction – damage to wildlife habitat • Snowmaking – high energy and water usage • Ski areas often rely on cheaper labor, thus contributing less to the welfare of local economy
Providing tourists with brochure before they leave for skiing toursAmelia Evans, Hannah Slocum, Sustainability on the slopes, 2012
Resources • Trialto , Sustainable initiative , Southbrook Vineyards Honoured for its Commitment to the Environment, July 5, 2012 http://trialto.com/en-ca/pages/about/sustainability • Canada Newswire,Canada’s Wine Consumption is Growing, February 17, 2011 http://www.newswire.ca/en/story/749099/canada-s-wine-consumption-is-growing • The Vsncouver Sun, The Case for Canada’s Sustainable Wine Industry, November 23, 2011 http://blogs.vancouversun.com/2011/11/23/the-case-for-canadas-sustainable-wine-industry/ • Wine Country Ontario , Sustainable Winegrowing http://winecountryontario.ca/sustainable-winegrowing • Southbrook Vineyards http://www.southbrook.com/home
Resources • Stoddart Marc C. J., Making Meaning Out of Mountains - The Political Ecology of Skiing, 2012 • http://www.ubcpress.ca/books/pdf/chapters/2012/MakingMeaningOutOfMountains.pdf • Del Matto T., Conceptualizing a Sustainable Ski Resort: a case study of blue mountain resort in Ontario, 2007 • http://uwspace.uwaterloo.ca/bitstream/10012/3111/1/TDelMatto-sustainableskithesis-final-June21-2007.pdf • Additions and deletions of forest area, Natural Resources Canada, 2012 • http://cfs.nrcan.gc.ca/pages/272 • The Ontario Snow Resorts Association Pollution Prevention Task Force, 2004 • http://www.mysustainablecanada.org/attachments/127_Introductorytexttoskitemplates.pdf
Resources • Del Matto T., Scott D., Sustainable Ski Resort Principles, Sustainable Tourism Features, 2009 • http://www.mysustainablecanada.org/publications/research-papers/113-sustainable-ski-resort-principles.html • TAMS 2006—Canadian activity profile: cross-country skiing and snowshoeing while on trips http://en-corporate.canada.travel/sites/default /files/pdf/Research/Product-knowledge/TAMS/ Canadian%20Travellers%20Outdoor%20Activity/CDN_X-Country_Skiing_Snowshoeing_en.pdf • Source - Contamination By Cruise Ship.(http://oceana.org/sites/default/files/o/fileadmin/oceana/uploads/europe/reports/cruise_ships_eng.pdf)
Thank you!!! Questions ?