STG VIP for System i Marketing Deliverables Sales Capsules

1. STG VIP for System i Marketing DeliverablesSales Capsules VIP Target Micro-Industries: ANZ Creative Companies i want to lead in select markets. i want control. i want ani.

2. Influencer’s VIP Top Sheet VIP Top Sheet STG VIP – Table of content, There are three sections Influencer Company Snapshot

3. Australia & New Zealand Creative Companies

4. STG Vertical Industry Program (VIP) Expanding through – Australia & New Zealand Creative Companies I. Opportunity II. Value Prop III. Supporting Market Intelligence IBM and <IBM inserts ISV name>are teaming to: IBM inserts 1 Sentence Tag Line • IBM to insert IBM and ISV value proposition V. Global Deployment • Note: Numbers of companies limited to those documented in the original report • There are currently over 12 million US satellite radio subscribers; this market is expected to grow 35% through the end of the decade. IV. Creating the VIP Consortium • System i • Partitioning • I5/OS • Virtualization • Integration Platform Vignette HK.net: A collaboration solution that has enabled H&K to improve customer relationships, streamline campaign management and provide greater value to clients • Atex • Prestige 5 Editorial Content Management • Atex Sales Command Solution Australia New Zealand Creative Companies in Australia and New Zealand

5. STG Vertical Industry Program (VIP) Growing Vignette and Atex with VIP in Australia & New Zealand Focus Industries STG VIPs Deployment Opportunity Australia & New Zealand Creative Companies Vignette Our Imaging and Workflow solutions enable organizations to digitize physical documents and manage and deliver that content to multiple online channels Atex Strategic partnerships have enabled Atex to invest in developing roadmaps for its core solutions that will embrace open technologies and standards • System i • Partitioning • I5/OS • Virtualization • Integration Platform Perth New South Wales Adelaide Sydney Melbourne • Deloitte’s Technology, Media & Telecommunications (TMT) industry group predicts that, in 2006, search will displace email as the most used digital application, girls will hit the video games, and subscription radio will soar. At the same time, mobile television will disappoint, 3G adoption will be slower than expected, and the digital divide will grow

6. Vignette ( http://www.vignette.com/ )Australia & New Zealand Creative Companies Vignette Corporation develops and sells content management software to enterprise customers globally • GLOBAL SCALE • Location: Sydney / Melbourne, Australia / Auckland, New Zealand • Employees: 670 • Countries: Australia, Cambodia, Hong Kong, India, Korea, New Zealand, People's Republic of China, Philippines, Singapore, Taiwan ROC, Vietnam, USA, Canada, UK, France, Germany, Italy, Netherlands, Spain, Mexico, Brazil • Key Industries: Financial Services, Healthcare, High Tech, Higher Education, Manufacturing, Public Sector, Telco, Media & Entertainment, Travel & Transportation • SNAPSHOT • Key Partners: Autonomy Systems, Volantis Systems • Customers: Hill & Knowlton, Athens 2004, Ogilvy & Mather, SABC, Siemens ICN, Telecom New Zealand • Target PowerNet Industry: Telco, Media & Entertainment • ISV Solution or BP Name • HK.Net • A collaboration solution that has enabled H&K to improve customer relationships, streamline campaign management and provide greater value to clients. HK.net includes: • Account collaboration – a single place to manage strategic account relationships by enabling dispersed, cross organizational teams to work together to enhance their effectiveness and improve the value delivered to clients • Secure, collaborative workspaces – that enable teams to come together to develop new business proposals and marketing campaigns as well as leverage previous successes • Etc. • KEY CUSTOMER BENEFITS: • Strengthen customer retention • Increase effectiveness of key account teams • Replicate success of best account teams • Reduce ramp-up time

7. Atex ( http://www.atex.com/ )Australia & New Zealand Creative Companies Atex specializes in the development and deployment of mission-critical advertising, editorial, circulation and business intelligence solutions • GLOBAL SCALE • Location: St. Kilda, Victoria, Australia • Employees: N/A • Countries: UK (HQ), USA, Australia, Malaysia, Singapore, Sweden, France, Denmark, Finland, Germany, Italy, Netherlands, Norway • Key Industries: Advertising, Content Management, Circulation, Business Analytics • SNAPSHOT • Key Partners: IBM, Adobe • Customers: Fairfax • Target PowerNet Industry: Content Management, Advertising ISV Solution or BP Name Prestige 5 Editorial Content Management Prestige 5 is a fully integrated, standards-based, comprehensive publishing solution. This proven content management solution features the integrated and structured workflow demanded by today's newspapers and magazines. Prestige delivers editing, pagination, and content and document management functions by combining industry-standard desktop publishing applications with purpose-built editorial and pagination software - all connected to a powerful, standard, relational database to track content that is changing constantly. • KEY CUSTOMER BENEFITS: • Support for Adobe InDesign and QuarkXPress pagination • Supports and displays media specific metadata • Easy to manage, implement and maintain • Media neutral – database centric • Flexible workflow environment • Full XML support • Browser-based deadline and production tracking • Browser-based access client

8. Other Non-Australian / Non-New Zealand ISVsAustralia & New Zealand Creative Companies • The following ISVs are not based nor have branches in either Australia or New Zealand, but were included in the original report as they served Australian clients; • Community Server (USA) • Vocus (USA)