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The Three P’s of Donor Recruitment

The Three P’s of Donor Recruitment. Tools of the Recruitment Trade and how to make your job FUN!. Let’s Start at the Very Beginning:. July ’05 – Dec ’05 2 out of 6 Months 2006 10 out of 12 Months * 122% Annual Goal 102% PJ 57% DAG. And…Still Going Strong. 2007 11 out of 12 Months

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The Three P’s of Donor Recruitment

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  1. The Three P’s of Donor Recruitment Tools of the Recruitment Trade and how to make your job FUN!

  2. Let’s Start at the Very Beginning: • July ’05 – Dec ’05 • 2 out of 6 Months • 2006 • 10 out of 12 Months * • 122% Annual Goal • 102% PJ • 57% DAG

  3. And…Still Going Strong • 2007 • 11 out of 12 Months • 130% Annual Goal • 103% PJ • 57% DAG • 2008 • 12 out of 12 Months • 122% Annual Goal • 103% PJ • 60% DAG

  4. And….now????? • 2009 so far….. • Jan 160.5% Goal • Feb 108% Goal • Mar 111% Goal

  5. Step 1: Let’s PARTY!! • A new way to view the blood drive process: The Party Planner Analogy • Makes the task more exciting • Opportunity for more creativity • More FUN means more blood drives

  6. FUN????? You tell me….

  7. And…..

  8. Tool 1: Projection- Luck or Skill?? • Why- benefits to all involved • How- Formula for Success • History tells all • Average of 3 • Gut instinct

  9. Date Projection Jan ’07 14 June ’07 12 Oct ’07 12 Feb ’08 13 June ’08 13 Oct ’08 13 Feb ’08 14 June ‘09 ?? Actual Procedures 15 13 12 14 15 22 * 18 ?? For Example:The Little Blood Drive That Could

  10. June ’08 15 + Oct ’08 22 + Feb ’09 18 Total: 55 55 divided by 3 = 18 Jun ’09 projection - 18 The Formula Made Simple

  11. Tool 1: Projection- Special Influences • What- influences on blood drive turnout • Past/Present Circumstances • Gender Ratio • Layoffs • Time of Year • Coordinator Change • Recruiting Team • Donor Gifts

  12. Sponsor-driven Donor Gift

  13. Tool 2: Presentations-Razzle-Dazzle ‘em! • New account or leadership • Eligibility requirements • Drive needs • “Win-Win” situation • High School • Energy • Fun • Informative

  14. Tool 2: Presentations-Razzle-Dazzle ‘em! • Recruiting Team • Create fun • Focus on goal • Think outside the box • Competition

  15. Desert Pines High School Student Council Coordinators / Donors

  16. Tool 2: Presentations- Tips • How to engage your audience- take a tip from the “Acting World” • Movement • Energy • Fun • Voice • Know your audience • Talk to them, not at them • Move yourself first

  17. Tool 3: Personal Relationships- YOU are your greatest tool • Be yourself • Get to know your coordinator, volunteers, recruiting team • Give tools for success creatively • Coordinators are people too!

  18. Final Step: SUCCESS!!!!! • The “art” of donor recruitment combines technical skills, execution and relationships. • Tools to make your job more enjoyable, fulfilling, and down-right FUN! • Think outside the box, be creative and encourage others to do so, too.

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