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The art of naming startups and products

Slideshow about The art of naming startups and products by Eric Tachibana

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The art of naming startups and products

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  1. The art of naming Start-ups & products https://www.flickr.com/photos/avanaut/sets/

  2. your names & your logos

  3. your names & your logos are incredibly powerfultools

  4. your names & your logos are incredibly powerful tools to deliver your brand messages

  5. your names & your logos are incredibly powerful tools to deliver your brand messages to the marketplace

  6. to customers to competitors to distributors to employees to retailers to suppliers to shareholders to reporters

  7. your brand =

  8. your brand = your market position

  9. your brand = your mission, vision, & values your market position +

  10. your brand = your mission, vision, & values your market position your value proposition + +

  11. and your messaging

  12. and your messaging should drive think, feel & do objectives

  13. upon receiving your messages…

  14. what will your audience think?

  15. what will your audience think? how will they feel?

  16. what will your audience think? how will they feel? what will they do?

  17. so the naming of things is not a decision to take lightly

  18. yet it so often is

  19. not taking it seriously settling politically acceptable exhaustion short-sightedness deprioritizing naivete lack of creativity

  20. it’s hard, i know

  21. with very little to work with, you must communicate very complex ideas

  22. but it’s too important to gloss over

  23. in summary…

  24. your names must drive brand messaging

  25. they must effectively communicate mission, vision, & values market position value proposition + +

  26. and + think + feel do

  27. SHARE THIS DECK & FOLLOW ME (please-oh-please-oh-please-oh-please) stay up to date with my future slideshare posts http://www.slideshare.net/selenasol/presentations https://twitter.com/eric_tachibana http://www.linkedin.com/pub/eric-tachibana/0/33/b53

  28. CLICK HERE FOR MORE!!!!

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