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MASCARA BRUSH BY ESTEE LAUDER

MASCARA BRUSH BY ESTEE LAUDER. Ling Ruo Yun Vivienne Fong Pei Yi Derek Tang Deborah Chin Lee Ziyi Vivien Tan Zhang Qianyi. Personal Care. Beauty Product US Patent number: 5761760. Introduction. A mascara brush having a core bent into a looped or eyetype configuration is disclosed.

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MASCARA BRUSH BY ESTEE LAUDER

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  1. MASCARA BRUSHBY ESTEE LAUDER Ling Ruo Yun Vivienne Fong Pei Yi Derek Tang Deborah Chin Lee Ziyi Vivien Tan Zhang Qianyi

  2. Personal Care Beauty Product US Patent number: 5761760

  3. Introduction A mascara brush having a core bent into a looped or eyetype configuration is disclosed. The twisted wire core is bent by approximately 180.degree. to form a oblong, oval rectangular or figure eight configuration having an internal reservoir adapted to receive mascara for transferring to the eyelashes.

  4. Commercialization Plan Using celebrities to endorse product Roadshows to let public try product and see instant results Introduction of product on tv shows Offer promotional prices initially Place ads in magazines targeted at women Tie up with other popular Estee Lauder cosmetics for promotions Conduct beauty workshops to teach women how to use the product

  5. Q & A

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