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Estee Lauder Apps

This presentation talks about Estee Lauder's digital technology.

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Estee Lauder Apps

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  1. BRANDS Michael KorsDarphinAmerican Beauty FlirtGoodskin Labs Grassroots Research labs Sean John Missoni Daisy Fuentes Tom FordCoachOjon Kiton Estée Lauder Aramis Clinique Lab Series Skin Care for Men Origins Tommy Hilfiger M.A.C La Mer Bobbi Brown Donna Karan Aveda Jo Malone Bumble and bumble

  2. Estée Lauder New Hydrationist Estée Lauder created the Hydrationist App for the iPhone and iPod touch. It provides the consumer with detailed product information about all new HydrationistCreme and Serum. It provides the consumer with the Hydrationist TVC and TVC behind the scenes video. It also tests consumers’ Hydra IQ and offer them a chance to get a free sample of the New Hydrationist Collection for free.

  3. Estée Lauder “Erase the Wrinkles” Estee Lauder created an interactive ad for Apple’s iPhone and iPodtouch to promote its new Perfectionist [CP+] anti-wrinkle cream. This app lets consumers play a game of erasing wrinkle lines using a digital version of their new “Deep Wrinkle Filler”.

  4. Estée Lauder Ascent The Estée Lauder Companies’ Aramis and Designer Fragrances has launched Ascent, an interactive application for 3G mobile phones designed to enable sales assistants to reveal customers’ perfume personalities. The app takes consumers through a series of questions, with the answers helping narrow fragrance recommendations down to a handful of scents that fit each customer’s criteria and mood. It currently features fragrances in Lauder’s Aramis and Designer Fragrances division as options including Donna Karan Iris, DKNY Be Delicious Fresh Blossom and Michael Kors’ namesake fragrance.

  5. Executive Summary: Estée Lauder is beginning to use applications and mobile media to promote their brands, but only some of their apps offer a practical or marketable service. They are making great strides forward, but there is room for improvement in creating memorable and useful apps. Their apps should be used to sway potential consumers to utilizing their brands, as opposed to using the apps only as a marketing tool for existing products and consumers.

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