Importance of Brand Protection Solutions in Context of Affiliate Fraud Threats

1. The Importance of Brand Protection Solutions in the Context of Affiliate Fraud Threats In today’s digital landscape, affiliate marketing has become a popular way for businesses to expand their reach. With the best affiliate marketing campaigns, your company can increase its brand visibility and drive sales. But alongside its benefits, there lies a lurking threat known as affiliate fraud. Your brand is an intangible asset that helps your customers identify your products and services. It can include a logo, a name, or slogans. The mere mention of your brand can evoke positive or negative responses in your users. It helps develop a perception of your products and services. By opting for the top brand protection solutions, you can stay protected from the actions of the threat actors. Things to Know About Brand Infringement One of the primary ways in which threat actors infringe on the intellectual property of your brands is through unauthorized brand representation. The nefarious affiliates may engage in brand infringement by misrepresenting themselves as the official reps of your company. They may also use your brand’s intellectual property, like logos, trademarks, or copyrighted materials, without seeking permission. It can confuse even the most loyal customers of your brand and harms the brand’s reputation. By doing so, these threat actors violate intellectual property rights. When your users come across unauthorized brand assets, they may link them with the brand. It can tarnish your brand’s image. Brand infringement can also result in the potential loss of trust among your user base. VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,

2. Degrading your brand’s equity is often the main objective of brand infringement by nefarious affiliates. That’s why your company must monitor affiliate programs actively. The best monitoring platforms can come in handy to help you stay protected from brand infringement. Ways in Which the Malicious Affiliates Are Defaming Your Brand The nefarious affiliates resort to various types of malpractices to maximize their earnings. In most cases, they can make exaggerated claims and offer misleading information to your users. They also leverage deceptive marketing strategies to trap your customers. All these efforts are an attempt to persuade your customers to buy through their nefarious affiliate links. Your customers can fall victim to the false promises made by these threat actors. They can also associate the negative experience they experienced with your company. The reputation of your brand takes a direct hit during brand infringement. Here are some ways in which threat actors can infringe on your brand’s IP rights. 1. Typosquatting Typosquatting is a dangerous type of affiliate fraud that can affect your brand’s reputation in the target market. It is a tactic where malicious affiliates register domain names that closely resemble your website. But the domain names may contain slight spelling errors. This type of affiliate fraud exploits the typographical errors made by your users when entering your website in the search bar. The main objective of typosquatting is to divert traffic from your website to the fraudulent domain. It is a type of affiliate fraud that can affect your brand and its consumers. As a brand, you will experience reputational damage. This is because of the users buying counterfeit products and encountering deceptive marketing practices. VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,

3. With typosquatting, your customers may fall victim to privacy breaches, scams, or financial losses. In typosquatting, the threat actors use your company’s logo and tag lines. In other words, they, infringe on your brand’s intellectual property. One of the best ways to eliminate the chances of typography is ad fraud detection solutions. These solutions can monitor domain registrations. 2. The Violation of Paid Ads In this highly competitive marketplace, the best way to make your brand visible is by investing in paid ads. It refers to an online advertising model where your marketing team bids on brand-specific keywords to display ads on search results. Threat actors can illegally use your brand’s trademarked keywords in online ad platforms. The nefarious affiliates can engage in the bidding of these brand-specific keywords. They will bid on your company’s keywords with the attention to divert traffic. It is a type of fraudulent activity that results in brand infringement and loss of qualified traffic for your brand. Your users may be redirected to unauthorized affiliate offerings. All these activities can result in a negative user experience. Affiliate fraud poses a significant threat to brands. When left unchecked, it can cause irreversible damage and erodes customer trust. You must know the ways in which brand infringement affects your brand’s reputation. Adequate knowledge of the working mechanism of brand infringement will help in securing your brand. What is the Role of Virus Positive Technologies (VPT) in Preventing Brand Infringement? If you are looking for effective click fraud protection, don’t look beyond VPT. The brand protection solutions of VPT can help protect your brand’s image. These advanced solutions monitor your affiliate network comprehensively and can detect fraudulent activities. The main aim of these solutions is to prevent nefarious affiliates from claiming commissions. VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,