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Affiliate Brand Guidelines

Affiliate Brand Guidelines. Affiliate Window. The Vodafone Logo. Always use the logo (icon & word mark as below), and not the icon alone. Please observe the clear space rule of ¼ width of the icon around the logo at all times.

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Affiliate Brand Guidelines

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  1. Affiliate Brand Guidelines Affiliate Window

  2. The Vodafone Logo • Always use the logo (icon & word mark as below), and not the icon alone. • Please observe the clear space rule of ¼ width of the icon around the logo at all times. • On lighter backgrounds please use the Vodafone logo with Vodafone written in red, on darker backgrounds, use the version with it written in white:

  3. The Vodafone Logo • If you are short of space you can use the Horizontal logo (also available with white ‘Vodafone’ when using on a dark background): Please don’t: • change the icon and word mark lockup. • re-size elements in the logo • rotate the logo • change the colour of the logo.

  4. The Vodafone Logo • On backgrounds other than white, black, grey or red the Vodafone logo should always appear within a red box to ensure stand out:

  5. The Vodafone Logo Logo Sizing: • The Vodafone icon width (centred vertically) should be equal to your logo height (see below) • There should be a minimum of ¼ Vodafone icon width of clear space around the Vodafone logo (see below

  6. The Vodafone Logo Using the Vodafone logo on Affiliate Banners: • The Vodafone logo should be in the bottom right hand corner. • Customers should never think they are they are on a Vodafone site: the visual style must be that of the affiliate. Logo Positioning: • The Vodafone logo should be diagonally opposite the your core brand logo, or in the opposite corner if this isn’t available.

  7. The Vodafone Logo Finally, we just ask that… • You don’t create Vodafone ‘style’ communications or websites – they will not be approved by brand. You should use your own brand identity – its look and feel, colour palettes, typography and brand voice – in all communications. The consumer should never be led to think they’re buying directly from Vodafone. • ‘Power to you’ should never be used in any Vodafone related affiliate branding. • Do not use the Vodafone logo in a favicon or the word ‘Vodafone’ in an affiliate website’s URL For further brand enquiries please contact: vodafone@affiliatewindow.com

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