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Evolution of Media Value Chain and Its Client End Device

Evolution of Media Value Chain and Its Client End Device. 王鴻智博士 mikewang@teco.com.tw. When Telecom Meets Hollywood. Evolution of Media Value Chain (1). Content Provider. Aggregator Carrier. Distribution Network. End User Devices. Film Studio TV Studio Prof. Producer. TV Station

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Evolution of Media Value Chain and Its Client End Device

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  1. Evolution of Media Value Chain and Its Client End Device 王鴻智博士 mikewang@teco.com.tw

  2. When Telecom Meets Hollywood 王鴻智演講資料

  3. Evolution of Media Value Chain (1) Content Provider Aggregator Carrier Distribution Network End User Devices Film Studio TV Studio Prof. Producer TV Station Cable Operator Satellite Operator Terrestrial TV Cable TV Satellite TV TV Traditional Media Video Bloggers Mobile Content Producer Game Developer Interactive App. Developer Personal Content Sharing Digital Media 王鴻智演講資料

  4. Content Cost in Cable TV is Increasing Source: Taiwan NCC Report 2007 王鴻智演講資料

  5. M-Type Content Demand Quality is not issue Personal producer Free view Content sharing HDTV & 5.1 Audio Professional Product Paid per view is OK Personal channel 王鴻智演講資料

  6. Evolution of Media Value Chain (2) Content Provider Aggregator Carrier Distribution Network End User Devices Film Studio TV Studio Prof. Producer TV Station Cable Operator Satellite Operator Terrestrial TV Cable TV Satellite TV TV Traditional Media Network Operator Web Master Mobile Phone Operator WiMAX Operator Portals Search Engine Digital Media 王鴻智演講資料

  7. 3DTV HDTV DVB-T Voting Paid TV Virtual \Channel Integrated Content portal Program VOD IPTV E-Commerce Video Sharing Internet SMS Value added Blog Interactive program Official Website Handheld Mobile Channels Interactive Video VOD W@P New Media Integration 王鴻智演講資料

  8. Evolution of Media Value Chain (3) Content Provider Aggregator Carrier Distribution Network End User Devices Film Studio TV Studio Prof. Producer TV Station Cable Operator Satellite Operator Terrestrial TV Cable TV Satellite TV TV Traditional Media Broadband Network Telecom (CHT MoD) Mobile Phone (3G) WiMAX Digital Media 王鴻智演講資料

  9. Evolution on Access Technologies 王鴻智演講資料

  10. Example of Evolution:Current Cable TV Network ADSL Modem Internet coax fiber coax coax Head End Head End Head End Internet Cable Modem 王鴻智演講資料

  11. Example of Evolution:Extended Cable HFC via WiMAX coax WiMAX WiMAX fiber Internet Head End Head End WiMAX Internet WiMAX WiFi WiMAX Head End WiMAX 王鴻智演講資料

  12. Evolution of Media Value Chain (4) Content Provider Aggregator Carrier Distribution Network End User Devices Film Studio TV Studio Prof. Producer TV Station Cable Operator Satellite Operator Terrestrial TV Cable TV Satellite TV TV Traditional Media PC IP-TV STB Portable Device Digital Media 王鴻智演講資料

  13. Panasonic Networking Solutions 王鴻智演講資料

  14. Panasonic Viera Link Viera Link HDAVI Control for streamlined AV Setup & Operation 王鴻智演講資料

  15. Polaroid Freescape 王鴻智演講資料

  16. Sony Internet Video Link 王鴻智演講資料

  17. Samsung DLNA compatible TV 王鴻智演講資料

  18. Sharp AQUOS Net (1) Customizable Content AQUOS Web Navigation 王鴻智演講資料

  19. Sharp AQUOS Net (2) Sidebar Widget AQUOS Advantage Live 王鴻智演講資料

  20. NXP Media Player TV 王鴻智演講資料

  21. Triply Play go to Quad Play • Most Customer have fixed phone line (voice, 96%+), Internet access (data, 80%+) and Cable TV (video, 85%+) in Taiwan • Triple Play (voice, data and video bundled in single bill, but can cable operator be one of the players?) is popular in worldwide and Taiwan (CHT MoD) • Advanced Triple Play should provide • Equipment providing and integration for customer • Widely support in end devices (PC, TV and what’s next?) • User friendly service (remote controller integration, etc.) • Cost saving but add-on value services (IP-phone, IP-video, on demand video/game/service, and what’s the killer application?) • Quad Play = Triple Play + mobile telephony • Can Mobile phone or WiMAX operators be one of the players, too? • How can Quad Play solve the unsolved problems in Triple Play? 王鴻智演講資料

  22. Type of IP TV Service • Entertainment Program Service • Low resolution, SD and then HD • Channel up/down, EPG and then searching service • Local and then worldwide program • Interactive Application Service • Push advertisement • Video on Demand • Information providing • ESG/ECG • Integrated Application Service • VoIP • Anywhere • Remote control • Digital Home 王鴻智演講資料

  23. Key Challenge of IP-TV • Bandwidth killer • Hesitation on the billing • Network hacker • Content repeater • Telecom v.s. broadcaster (why two way interactive) • Who pay the expensive device? TV and STB are still in price war now… • Change on the user interface and customer behavior • Business model: who will be the winner? 王鴻智演講資料

  24. What’s Next After Content is Provided? • User interface/friendly • Integration with home appliance • Integration with PSTN • PVR and time shift play • video/audio quality (information recover tech) • How to hit the customer's content demand 王鴻智演講資料

  25. Now We Are Thinking About “Digital Home” 王鴻智演講資料

  26. Apply IP-TV to Digital Home Network 王鴻智演講資料

  27. Themes of Various Digital Home Visions 王鴻智演講資料 38

  28. Inside the Living Room… IP-TV Device 王鴻智演講資料

  29. Inside the Bedroom… IP-TV Device 王鴻智演講資料

  30. Inside the Study Room… IP-TV Device 王鴻智演講資料

  31. Inside the Kitchen/Laundry… IP-TV Device 王鴻智演講資料

  32. Thank You!Welcome to Share Your Comment & Suggestion to Me 王鴻智演講資料

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