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Bikram Yoga Larchmont

Bikram Yoga Larchmont. The Heat is On. OVERVIEW:. To explore the magic of hot yoga and train your body for real life, bending, stretching, lifting, reaching, and twisting, so you can move through everyday with more ease, agility power and grace

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Bikram Yoga Larchmont

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  1. Bikram Yoga Larchmont The Heat is On

  2. OVERVIEW: • To explore the magic of hot yoga and train your body for real life, bending, stretching, lifting, reaching, and twisting, so you can move through everyday with more ease, agility power and grace • To increase and promote a healthy lifestyle by encouraging more individuals to join and practice hatha (hot) yoga • To become the most visited bikram yoga studio within neighboring towns

  3. TARGET AUDIENCE • Bikram yoga is suitable for anyone, regardless of age, ability and fitness. Bikram’s philosophy is that it’s never to late, it’s never to bad, and you’re never to old or sick to start from scratch. Bikram Yoga Larchmont (“BYL”) will be focused on attracting any individual from the local geographic area who is seeking to develop and maintain good health and well-being. It is for every “body”

  4. BYL ANALYSIS • Homepage – Unclear and would benefit from a facelift to engage website browsers • Overall website • Cluttered information under valuable tab • Class Schedule and Rates tab should be separated for easy access to essential information • Does not contain any information on New Student tab about promotions available • The Yoga Series Tab links to blank page • Very basic and easy to use if you have a few extra minutes to spare WEBSITE: http://www.bikramyogalarchmont.com/page.asp?lp=home

  5. BYL ANALYSIS: DATA COLLECTION • Task list • Find telephone number* • What are the various types of membership offered? * • Find out how many guest passes members can receive, if any?* • Are members allowed to use any location?* • What is the termination policy?

  6. BYL ANALYSIS: DATA COLLECTION * Corresponds with questions from previous slide

  7. COMPETITIVE ANALYSIS • Homepage – A bit cluttered, but provides ample information • Overall website • Well designed and relatively easy to utilize traffic data • Simple navigation and easy to use features • Sufficient download speed and connection time WEBSITE: http://www.mysportsclubs.com/Default.aspx?WT.svl=Header

  8. COMPETITIVE ANALYSIS: DATA COLLECTION • Task list • Find telephone number* • What are the various types of membership offered? * • Find out how many guest passes can members receive, if any?* • Are members allowed to use any location?* • What is the termination policy?

  9. COMPETITIVE DATA ANALYSIS * Corresponds with questions from previous slide

  10. COMPARATIVE DATA ANALYSIS (RESULTS) Note: In comparison to each other, the lower score received on each question indicates it took less time for a user to either locate the information or determine it was not available

  11. Conclusion and Recommendations • Internet website searches are often initiated by the need for particular information. Service based businesses should streamline data traffic by providing easy access to this information. BYL has opportunity to this by: • Reorganizing the format of their website to make it easy to use. • As a small business, dependent on maintaining current customer and increasing new customer growth, information and promotions should be readily available on homepage • Tailor site to link homepage tabs with relevant information (ie. Pricing, schedules, promotions) • Create website appeal. In addition to helpful information, the visual site should be engaging. • Graphics, color, physically fit individuals that inspire you to make a change

  12. Proposed Format for BYL Homepage Welcome to Bikram Yoga Larchmont LOGO Introductory Special Register now Change is the only constant in the universe. Your body and mind are guaranteed to change over time. How it changes, whether it's for the better or worse, is completely up to you. What to expect from your first class STREAMING VIDEO OF YOGA POSTURES BEING PRACTICED BY PHYSICALLY FIT YOGI’s Yoga Etiquette What is Bikram Yoga? Bikram Yoga is a unique sequence of movements performed in a hot room that can help reverse the aging process, improve your overall physical and mental health, and increase flexibility and balance 2444 Boston Post Road  Larchmont, NY 10538-3442 Tel: (914) 833-9703

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