What Is Amazon Product Listing Optimization And How To Do It

1. What Is Amazon Product Listing Optimization And How To Do It? The Amazon product listing is a broad term, and you seriously need to dive deeper to get the maximum benefits out of it. Most of the Amazon sellers stop making efforts once the product listings are done. However, the real job starts then only as Amazon listing optimization is a crucial step to encash the benefits. What is Amazon product listing optimization?  An Amazon product listing is nothing but the product page for all the items you sell on Amazon. It consists of the title of the product, images, description, and price. If you want more traffic on your Amazon page and want more conversions, you need to do Amazon listing optimization right. There is no other option left for you.  In this post, we will discuss how important product listing is and what the six pillars of it are.  Advantages of product listing  Product listing is a part of Amazon marketing services, and if you have hired a professional agency for Amazon page marketing, they will do the rest. However, you need to know what Amazon product listing optimization is and what its advantages are.  The major three benefits of Amazon listing optimization are:  It helps in increasing visits to your page by genuine buyers who are interested in your offerings.  Amazon listing also helps you to convert page traffic into conversions.  Ultimately, listing optimization helps you to increase your revenues and profits.  • • • Six pillars of Amazon listing optimization  Product Title  The word limit of product title is 250 characters or about 50 words for most of the categories. You can use enhanced brand content to include most of your product features here. You need to ensure that you add something that has some value. It might be the brand name, the feature of the product, or something that differentiates you from your competitors. Another important thing is to add priority keywords in the title. However, it is a challenging task to add multiple keywords in a 250 character limit, but you need to act smartly here. At least add one keyword that is performing well. 

2. Product images  You can add up to 9 images, which includes a lead image, and you need to use all of them. Remember, images are the main parameter considered by the customers while buying your products. It is the first impression you will have in the minds of the customers. Don't ruin it. Includes images that are at least 1000 px in width and 500 px in height. Also, hire a professional photographer if you are not good at product photography. Also, using a plain white background is highly recommended to have the best visual of the image. Use different angles to display your products and also add product packaging.  Product features  The word limit for key product features is 1000 characters (250 words), and you need to use most of it. Using bullet points is recommended to differentiate various features and to have superior readability. Imagine what customers would love to know about the product, and it will give you an insight about what to include in the product features category. Ensure that the most important features are added on the top of the bullet points, and if you are offering any guarantees or warranties, highlight them. Also, showing off the problem-solving abilities of the products is recommended. This is one of the most important pillars of amazon listing optimization you need to work upon it. Product Description The Amazon description character limit is of 2000 with spaces, and if you have hired Amazon marketing services provider, let them write the product description as they have a team of professional content writers who will come up with catchy and enhanced brand content. Ensure that the description content elaborates on the features you have mentioned in the product features category and includes most of the features and benefits of the product there. Keep sentences short and crispy and avoid any grammatical errors. Confirm that the language and the tone of the content should be like speaking to someone about the product. Reviews Reviews are important as people read them to make a final decision whether to buy the product or not. Furthermore, positive reviews will improve your brand credibility and visibility too. Customers will be able to trust the brand if they come across good reviews. Recently, Amazon banned incentivized reviews due to unethical and paid review practices. You can run automated email campaigns notifying users who have purchased your products about product features, new product arriving, and follow-ups. If you are offering products with superior quality, you are surely going to get good and positive reviews. Agencies offering Amazon marketing services can also help you out if you don't have time or resources to deal with product reviews.

3. Product ratings Product ratings impact the buying decisions, and you need to ensure that you have good ratings for the products. If your product ratings are in the upper 4-5 star realm, it means you are doing quite well. You need to maintain it. However, if the rating is lower, 1-2 stars, you are in trouble. You can take some concrete steps to improve your ratings. If there is any fixed pattern in the reviews such as a particular feature or issue that can be fixed, go for it. Get feedback from the customers and try to evaluate what is their concerns. Also, by getting more reviews, you can balance your overall rating too. Conclusion Amazon listing optimization is a consistent job which never ends. You need to constantly try to optimize your listing to keep getting good conversions and increasing sales. Hiring an Amazon marketing services agency can help in Amazon listing optimization too.