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Philanthropy and Major Donors Dr Eddy Hogg 29 th January 2014

Philanthropy and Major Donors Dr Eddy Hogg 29 th January 2014. Overview. Why do rich people give? What do rich people give to? How do I attract rich donors?. Why?. Because it enriches their lives Because they feel they can afford to Because they care about something

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Philanthropy and Major Donors Dr Eddy Hogg 29 th January 2014

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  1. Philanthropy and Major Donors Dr Eddy Hogg 29th January 2014

  2. Overview • Why do rich people give? • What do rich people give to? • How do I attract rich donors?

  3. Why? • Because it enriches their lives • Because they feel they can afford to • Because they care about something • Because they’re asked Source: Richer Lives (Breeze & Lloyd, 2013)

  4. What? • What do all donors give to? • How are richer donors different?

  5. What: All Donors Source: UK Giving 2012, NCVO/CAF

  6. What: Major Donors Sources: 2012 Million Pound Donors Report & Richer Lives (Breeze & Lloyd, 2013)

  7. How? • Play the long game • Get donors involved • Show leverage opportunities • Be professional Source: Richer Lives (Breeze & Lloyd, 2013)

  8. Thank YouE.Hogg@kent.ac.uk

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