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UX Optimization Through Time On-Page & Bounce Rate
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UX Optimization Through Time On Page & Bounce Rate Time On Page and Bounce Rate The bounce rate of a website has more chances to be decreased or increased by its appearance. Fonts, colors, structure, and navigation have a crucial role in turning the staying decision of visitors to less or more. If you have no or less knowledge of the matchless website design company Los Angeles, there is no loss and more benefit in reaching out to SFWPExperts. Miles away from the average, we develop website designs that visitors have most crush on.
Both of them are closely related to one another. To find out how important is time on page and bounce rate factors for the ranking of a website, Rand Fishkin experimented and we are illustrating it here. What he did is asked his followers to click on the first search result, go back and then click that’s ranking at the #4 of the search result. Stay on that site for a few minutes, then get back. And, further what happened was completely shocking. Same to what he expected, search result #4 has taken the position of #1 quickly. Even though #4’s snippet wasn’t the most appealing in the lot but what dragged it to #1 was the bounce rate and time on page. In this particular case, these two elements have determined the page’s ranking. So what does higher ranking means here? Inevitably, the low bounce rate and time on page. From here you can get a clear concept that your website’s time on page and bounce rate clarifies how much the readers are liking it. There are several things you can do to have the increased time of visitors on the page and reduced bounce rate - . ● Website Restructuring - A few of the reasons why your users might be turning away from your site is maybe they are finding it difficult to navigate or the readability is insufficient. This can be fixed by making the fonts larger and more readable, separating huge blocks of texts into small-small paragraphs. To let your users find what they need, more quickly, you can add a subheading before each one. ● Images And VideosAddition - Human brains process the images faster than the texts. And in force of that reason, it’s an absolute must to add high-quality images on your page. Since everyone is using plenty of stock photography websites, you can add filters and effects to the ones chosen from them to make it look more original. Videos are either a great choice to engage your readers and the biggest
proof of the same is the popularity of YouTube that can’t be overlooked. ● Linking To Other Pages On Your Website – It’s a must to mention here that even if you may be having plenty of great content on your website but an impatient audience is more likely to not find it unless you link to it. By doing this, you can show them what else you have to offer and the internal linking will boost your SEO campaigns. Site Speed Several months ago Google has come up with the idea that the website speed would be considered as one of 200 major ranking factors as it was never announced publicly before. For Google, relevancy is the main signal that they rely on. You will only get penalized if the loading speed of your website is slow. Although in the future, they will expect you to make fast the loading speed of your website because lower the loading time, the better the user experience. To improve the speed of your site there are several things you can do - ● Code Optimization – Since these days a few lines of code can get you the same effects as to those few pages of code you have on your website, you must adopt this trend because it is not going to stop anytime soon. ● Rely On Faster Server – Probably not having to share server space is one of the good things for you if your website is driving lots of traffic. Since a dedicated server will work well enough for you, this might be expensive so better research to find the best deal on the webspace.
● Cache Enabling – Whenever a visitor lands on your page, their browser sends HTPP request to the server. This is done so that the browsers can download the stylesheets, images, HTML documents, and many others. This can lead to slow the process and so you may want to enable the website caching. It takes care thereafter that only a few components are loaded on each visit instead of all of them. ● Compressing Images On The Site – However, the necessity of the high-quality images can’t be ignored but, the truth is that it will take a lot of your website’s bandwidth. But if you want to have your cake and eat it too, what’s needed to be done is compressing those images without degrading their quality and uploading them in one of the most common formats such as JPEG, PNG, BMP and the rest. If the research performed on your site has brought you to feel less traffic on your site is the reason to have low sales, discuss your stress reason with the perfect San Francisco web design company. And, we will pull up the rank of your site in the days you believe it can be.
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