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FOUR WAYS YOU CAN IMPROVE YOUR WEBSITE CONVERSION RATE WITH SEO

However most businesses these days are struggling to find a way to co relate their SEO(search engine optimization) efforts and the CRO (conversion rate optimization) strategies. While Search engine optimization can help a visitor find your website, CRO helps them engage with your site.

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FOUR WAYS YOU CAN IMPROVE YOUR WEBSITE CONVERSION RATE WITH SEO

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  1. FOUR WAYS YOU CAN IMPROVE FOUR WAYS YOU CAN IMPROVE YOUR WEBSITE CONVERSION RATE YOUR WEBSITE CONVERSION RATE WITH WITH SEO SEO

  2. ▪ By now we are all well versed with the importance of bringing the right kind of traffic to your website. Having said that, it is also vital to keep that traffic involved and engrossed. However most businesses these days are struggling to find a way to co relate their SEO (search engine optimization) efforts and the CRO (conversion rate optimization) strategies. While Search engine optimization can help a visitor find your website, CRO helps them engage with your site.

  3. ▪ Since each and every business come with its own needs and challenges, it is mandatory that they have specific SEO strategies and CRO planning in place.Google analytics focus on predicting and addressing visitor’s online behaviour. Let us look at a few ways in which you can improve the CRO of your website with the SEO activities:

  4. ▪ Maintain the ‘Scent’ – Scent of a landing page refers to the feeling of assurance that a visitor gets when he reaches you. Imagine someone visits your site but leaves immediately if the due to factors such as unclear site structure or poor connection between the source ad and the landing page.

  5. ▪ Combine AB testing with SEO – Each user sees different variations of a same page. The design, scope and content of your variations should not be very different from your original page. Google bots might read major changes as cloaking and so you have to avoid that. Split testing can help you in getting more leads or conversions.

  6. ▪ Leverage your videos – The explainer videos are a great way to explain the values and principles of your business to the visitor. This helps engagement keep them attached to your site for a longer period of time. There are ways to optimize your videos like including the right keywords, uploading videos to your won domain, interacting with the viewer etc. Explainer videos play an important part in increasing the website conversion

  7. ▪ Avoid Google bot rules– SEO and CRO can work wonderfully together as long as you avoid the Googlebot rules that could penalize you. Google bot crawls to find information that matches users search as well as provide them an enhanced solution to their problems.

  8. ▪ Your business can rank better in search engine and increase your leads and conversions, if you simply combine your SEOstrategies and CRO correctly. Your site should have useful content and value attached to it. This is the only way to ensure Website conversions.

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