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A methodological proposal to analyze the news websites use of the potentialities of the Internet

A methodological proposal to analyze the news websites use of the potentialities of the Internet. Fernando Zamith Universidade do Porto, Portugal 9th International Symposium on Online Journalism University of Texas at Austin, April 5, 2008. Hypertextuality Multimediality Interactivity

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A methodological proposal to analyze the news websites use of the potentialities of the Internet

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  1. A methodological proposalto analyze the news websites useof the potentialities of the Internet Fernando Zamith Universidade do Porto, Portugal 9th International Symposium on Online Journalism University of Texas at Austin, April 5, 2008

  2. Hypertextuality Multimediality Interactivity Immediacy Ubiquity Memory Personalization Hypermediality Contextualization Potentialities of the Internet Fernando Zamith . 2008

  3. Levels of expressive possibilities of the four media Source: Salaverría (2005: 119), adapted. Fernando Zamith . 2008

  4. INTERACTIVITY - SCHULTZ GRID Table 1: Index of Feedback Options(points per option offered by online newspapers)

  5. NEW GRID – ALL POTENTIALITIES Fernando Zamith . 2008

  6. Cross Analysis

  7. A - INTERACTIVITY (1) Fernando Zamith . 2008

  8. A - INTERACTIVITY (2) Fernando Zamith . 2008

  9. B - HYPERTEXTUALITY Fernando Zamith . 2008

  10. C - MULTIMEDIALITY Fernando Zamith . 2008

  11. D - IMMEDIACY Fernando Zamith . 2008

  12. E - UBIQUITY Fernando Zamith . 2008

  13. F - MEMORY Fernando Zamith . 2008

  14. G - PERSONALIZATION Fernando Zamith . 2008

  15. H - CREATIVITY I – Multimediality J - Contextualization Fernando Zamith . 2008

  16. First studies using the new grid • Portuguese national and general information news websites • 1st - November, 2006 – 22 news websites • 2nd - November, 2007 – 27 news websites Fernando Zamith . 2008

  17. Results • Use of the potentialities of the Internet: • 23,3% - 2006 • 21,2% - 2007 • 23,2% - 2007 (only the 22 news websites of the first study) Fernando Zamith . 2008

  18. TOP 102007 (2006) Fernando Zamith . 2008

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  21. InteractivityComparison with Schultz study (USA, 1998) • Florida Times-Union 12 • PortugalDiário 9 • Visão 6 • Público 5 • Average USA 19984,1 • Average Portugal 20063,2 Fernando Zamith . 2008

  22. Thank You! zamith@gmail.com Fernando Zamith . 2008

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