Entertainment Identifier Registry Combined monthly update

1. Entertainment Identifier RegistryCombined monthly update Technical Working Group Registry Operations Update Business and Marketing Update Implementation Update April 15, 2014

2. EIDR TWG, BMWG, and Implementations Agenda • EIDR New Members • EIDR Operations Update • EIDR Technology Update • 2.0.2 Release Update • 2.1 Release Planning • Tiger Teams • Language Issues • EIDR Governance • EIDR NAB Show Update • EIDR Marketing and Outreach Update • Upcoming Industry Events

3. New Members

4. New Member Announcements • PBS • Eric WolfVice President, Technology Planning and Strategy • PBS will offer registration service for member stations in transition period.

5. Registry Operations Update

6. EIDR Operations: Content database overview

7. EIDR Operations: Content database details

8. EIDR Operations: Alternate ID’s

9. Getting to Scale - 2014 • Bulk Registrations– current and upcoming • ESPN – Developing sports best practices, catalog to follow • Google – Under review • Flixster – New bulk data set to be processed • Netflix – Under review • Rentrak – Under review • Rovi – Monthly “continuous seeding” will be expanded to cover more records • T3Media – Will register catalog when sports practices are available

10. Technology Update

11. 2.0.2 Release Update • Released on Schedule • No Reported Compatibility Issues • Focused on Back-End Features • Registry hardening & performance improvements • Limit Structural/Referent Type combinations • Require Series to specify at least one SeriesInfo item • Enhanced DOI Mapping • Limit on future release years • Prevent empty/0 Alt IDs • Allow Superparty to specify an EIDR ID during registration • Read-only access for Get Mod Base

12. 2.1 Release Planning • Seeking member input on new features and priorities • Core features to include pending requests from past Tiger Teams: • Live Events • Provisional Metadata • Radio • Required Base Object Data • Sports (in process) • Release schedule will depend on budget

13. Tiger Teams • Sports Programming: In Progress • Working with ESPN, T3Media, and Red Bee to develop best practices • Will escalate to TWG or full Tiger Team for specific issues and recommendation review • Video Services: In Progress • Video Services search function now available in the Web UI • Preparing registrations for NBCU and ESPN • Next Up: • Value-Added Extras • Packaged Media (both digital and physical) • Digital Cinema

14. Language Issues • In general, changes to audio or subtitle tracks alone are not sufficient for a new Edit • Language track changes are new Manifestations. • If other changes are made at the same time, then a new Edit may be created. • Should “burned in” subtitles and intertitle cards be treated the same? • They constitute a significant change to the visual portion of the program (an Edit), but are language-focused (a Manifestation). • Such changes are often performed in-territory or by a post house for distribution (arguing for Manifestations) • Forced subtitles (rendered on the fly via timed text, not burned in) are new Manifestations, not Edits.

15. EIDR Governance

16. Policy Discussion: Metadata Authority • Metadata Authority • a Party that is authoritatively knowledgeable about a content record and is willing to assist in maintaining the accuracy of the data in the record • Is usually on the ACL for the record (either by request or if the Party created the record) • When a record has a Metadata Authority, they will be consulted when another member requests to change fundamental fields (such as primary title or episodic distribution number)

17. Business and Marketing Update

18. NAB Report • PBS TechCon • 2nd Screen Event • Briefings – THANKS AGAIN DELUXE • Crown Media, AETN, Scripps, LG, Apple • New Prospects • Broadcast station groups (thanks Zane) • This Technology, AdGorilla, OpenText, Ooyala, Imagine (Harris), Akamai, Brightcove, IBM, ContentBridge,AT&T • Co-sponsored MESA reception

19. Marketing and Outreach Update • April 29 NCTA • CableNET Exhibit (Thanks CableLabs) • Briefings • May 22 ESCA • May/June European Visit • September IBC

20. Selected Implementation Updates

21. BFI • Match and register BFI catalog with EIDR • Status • 1300 sample records matched (1063) and registered (239) • In all cases, BFI ID in EIDR as Alternate ID, EIDR ID in BFI record • Using desktop XML tools • Next steps: • Continue working through UK filmography by collection (Hitchcock, Bond, Kubrick, Hammer Horror, etc) • Use as impetus to improve BFI metadata as needed • Eventually, include link back to EIDR from BFI searches • Use EIDR IDas part of existing BFI processes • EIDR ID for new BFI-funded films • EIDR ID for films digitized through Film Heritage Unlocked program • Status • Projects approved, in planning stages • Use EIDR in National TV Archive • In planning stages

22. ESPN • Purpose • Develop policies and procedures for ESPN to register its works for EIDR Content IDs. • Register ESPN’s back catalog of works. • Develop best practices and guidelines that EIDR will publish for all sports entertainment programming. • Partners • T3 Media and Red Bee Media • Status • Use Case Identification: In Process • Data Model Alignment: Pending • SDK Integration: Pending • Catalog Registration: Pending

23. Orchestra Networks • Purpose • To add direct EIDR support into the Orchestra Networks MDM solution for the media and entertainment industry (search, match, create, and modify). • Partners • Paramount will be the pilot customer • Status • Data Model Alignment: Complete • SDK Integration: In Process

24. Prospective Member Activity

25. Canal+ • Purpose • Bring forth EIDR ID in StudioCanal avails management system for own productions and acquisition of US titles • Studio support in adding EIDR ID use for International distribution would be great • Bring EIDR ID in broadcast operations & title management • Partners • Canal+ has announced deal with Technicolor • Status • Manual test: complete • Technical validation with StudioCanal: complete • Internal canal+ discussions with broadcast operations: on-going