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Find out about Service Tire Truck Center (STTC) in these slides and don't forget to visit our website www.sttc.com!
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Service Tire Truck Centers www.sttc.com www.sttcroadassist.com
Service Tire Truck Centers Founded as Service Tire Company in 1955 by Walter Dealtrey Sr. (1928-2002). • Management/Ownership Team - Ronald Bennett – President/CEO – Joined STTC in 1970 as service and retread shop person and later became President. Walter Dealtrey Jr. – COO/Sec/Treasurer – Joined STTC in 1986. Spent 10 years in Sales and Store Management before current position. Focuses on Operations and Financial aspects. Howie Harding– VP of Sales – Promoted in 2017 after multiple roles within the sales force. Dan Watson- VP of Production – Joined STTC in 2016 after 25 years with Goodyear Each has years of hands-on experience in all aspects of STTC’s operation and are committed to its success.
Added Services and Products • Wheel/Powder Coat – Three central locations. Highest quality. Assembly line, phosphate treatment, – 450/day, multiple colors. • Aluminum Wheel Reconditioning–VIS Process – Have at two locations • Mechanical services in many locations • OTR available for all locations – In House Repair System. • Alignment – both Drive-In and Mobile • Truck routes to supply large fleet accounts
Organization • Highly trained and motivated sales force…60+ working out of their trucks…hands on…little turnover • Regional Sales Managers (4) to develop salespeople & work with Branch Managers on operational tasks • Regional OTR Sales Representatives (3) • Fleet Sales Managers (3) solicit key accounts both local and nationally • Service Trainers (2) – Full-time dedicated to service training, OSHA compliance, MSHA and TIA certification. • Office Trainer – Full-time focused on branch office billing functions. • Branch Managers…long time, key people of STTC - little turnover…well trained in their leadership roles, dedicated, strong incentive programs.
Centralized computer system, well-run and liked. Supplier interfaces, good and timely information, many automated functions, all branches on-line. • STTC On-Line – Allows customers on-line access to check retread status, new tire inventory, copies of signed invoices & more • STTC On-Line – Allows employees to access inventory & account information after hours. • Branch inventory sharing…done through internal delivery system provided to all branches by STTC trucks.
Retread Plants • Millions produced since 1967 • 4M as of 12/10. • Four plants - Bethlehem & York PA, Millbury MA, and Millville, NJ. • All have newest equipment upgrades. • Well trained retreaders… low turnover. • Well paid with Piece Rate Pay Plan. • Low warranty rates - .4% • Productivity to control manufacturing costs • BibTeadNext for casing management
Training/Personnel Development • On-Line Training with 40 classes. Many mandatory for all employees. • New Hires – Must complete 19 basic sections. • Service Managers - Annual 2 day training meeting, • Office Managers – Annual 2 day training meeting. • Store Managers - Annual 3 day group meetings and quarterly regional benchmarking meetings. • Sales Personnel - Semi-annual 2 day meetings (plus in-house and supplier training programs). • Continuous Training – Leadership, Selling Skills, Product Knowledge, Basic Supervision, Service Training…
Insurance/Safety • Member/Owner of Captive Insurance company (Raffles Insurance LTD) since 1993 for Auto, Work Comp, & G/L Insurance. • Rates have increased less than industry averages. Full-time Safety Manager. • Employee Safety Program with safety incentives, penalties, and goals.
Sales Strategy • STTC sales strategy portraits (brands) our company as providing the most reliable and safe services (Service Is our Signature) accompanied by high standard quality products communicated by highly trained personnel; thus will allow customers to reduce overall tire costs. • STTC Vision: perceived as the only tire company that can deliver what we say we can; our brand is service with quality products. • Value Perceived by Customers: is one that creates a benefit through – cost savings, increased vehicle productivity, increased profit, safety, trustworthy and their customers satisfaction on execution
Sales Strategy • STTC Philosophy: Tire Acquisition – Tire Maintenance – Tire Recycling Sustainable Tire Program: process approach in creating a consistent execution to the tire program with no variables, creates a higher customer satisfaction and increased profits • Customer focus: consultative approach, diagnose sales opportunity • Differentiate: customize tire program to each customer and segment • Marketing: show ROI, define the ease of implementation, • Market Share: target fleets which understand value and poses new business
Strengths • Commitment to quality brand products • Drives value and loyalty • Commitment to retreading excellence • Appearance, durability and performance • Openness to change • Willing to listen to the dealers • Quality field people • Knowledgeable, strong expectations, head count