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5 Steps to Building a Better Logo

5 Steps to Building a Better Logo. Who are you as a team?. Defining your team’s image Your image represents who you are and what you stand for. Step 1: Defining your image and your audience. What is your team’s image? Who is your target audience/those that you serve?

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5 Steps to Building a Better Logo

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  1. 5Steps to Building a Better Logo

  2. Who are you as a team? • Defining your team’s image • Your image represents who you are and what you stand for

  3. Step 1:Defining your image and your audience • What is your team’s image? • Who is your target audience/those that you serve? • Why is your team better?

  4. Step 2:Colors, typography and graphics • When choosing your colors, typography, and graphics, look for those elements that convey your value • Design elements play an important role for how you are perceived in the market • Are you a friendly and approachable team? Are you a strong, powerful, secure team? • Whatever you want to be, align your logo, colors, type and graphics around that ideal.

  5. Step 3:Consistency • Consistently represent your team across all impressions • Whether it’s a web site advertisement, a press release, a team T-shirt, or a product, use the same logo, colors, type, graphic families and soon people will identify your team

  6. Step 4:Review and Renew • It’s important to re-assess your logo • Ask people what they think about you as a team • Ask them about your team and how it makes them react • If need be, make modifications until you get it right

  7. Step 5:Make it fun • Have fun developing and sharing your team logo! • It takes a little bit of strategic planning and focus, but once you do the legwork, you will be happy with the end result!

  8. Assignment: • Get together with your team • Identify your team’s image • Research and create a logo for your team • HAVE FUN!

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