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Animal Farm : Propaganda. Animal Farm: PROPOGANDA . What is propaganda?. Propaganda is the manipulation and control of language. Propaganda transmits more than one message, depending on what the recipient wishes to hear or is told to hear. . Oversimplification.
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Animal Farm: Propaganda Animal Farm:PROPOGANDA
What is propaganda? • Propaganda is the manipulation and control of language. Propaganda transmits more than one message, depending on what the recipient wishes to hear or is told to hear.
Oversimplification • Simplification covers the true meaning. • Ex: Made from recycled paper (but only 10%)
Bandwagon • To do something because everyone else is doing it. No one wants to be left out of what is perceived to be popular, so people conform.
Internal Contradiction • One part of a statement contradicts another. • Ex: “You don’t have to take the final exam, but without it you won’t pass the course”
Logical Fallacies • Logically, conclusions can typically be drawn from one or more established premises. In logical fallacies, the premises may be true but the conclusion is not.
Logical Fallacies • Example: • Premise 1: Bill Clinton supported gun control. • Premise 2: Communist regimes support gun control. • Conclusion: Bill Clinton is a communist. THIS TWISTED LOGIC IS A FALLACY!
Testimonial • This is the “celebrity endorsement” of a philosophy, movement, or candidate. In advertising, athletes are often paid millions of dollars to support shoes, equipment, and fast food. In political circles, movie stars, rock stars, and athletes supporting a candidate or cause draw attention to it.
Fear • This technique is very popular among political parties. The idea is to present dreaded circumstance to make people scared of the opposition.
Name Calling • Name calling ties a person or cause to a largely perceived negative image.
Homework • Find ONE example (whether in a magazine or from the internet) of propaganda. Bring in the advertisement and be sure to label what type of propaganda it is.