Hunt & Augustine, LLC

1. Hunt & Augustine, LLC

2. Taking Stock • Where we are • Where we want to be

3. Limitations – The Economy’s Impact • Our Clients • The Legislatures • Our Company

4. A New Approach • Fear Appeal - Amessage designed to elicit fear in an attempt to persuade an individual to pursue some predefined course of action.* * Definition from wikipedia

5. The Research • When people are faced with complicated or repetitive tasks, experiencing fear increases selective attention (Finucane, 2011).

6. The Research • Ahigh fear threat, in addition to a potential way to alleviate that threat, is more effective than a solution alone (Tanner, Hunt, & Eppright, 1991).

7. The Research • High fear appeals, over low fear appeals, positive appeals, and no appeals produce the greatest likelihood of adopting the suggested behavior (Evans, Rozelle, Lasater, Dembroski, & Allen, 1970).

8. The Research • When dealing with the familiar, an intense, explicit fear appeal is more likely to impact an individual’s decision than other methods(Pelsmacker, Cauberghe, & Dens, 2011).

9. Factory Farms VS. The People • Should it be illegal to film and photograph the conditions in factory farms?

10. Words Only

13. Recommendations Current Approach Proposed Change

14. Questions?