1 / 23

0 7

0 7. IAT 102 Graphic Design. The Menu. Arnhem: Pictures, Symbols and Signs Game-Activity: Logo-Drawing Lecture: Corporate Design, Otl Aicher Paul Rand Presentations. Corporate Identity. Corporate Identity. Corporate Identity is the “Identity” of a Company, institution or organisation

sezja
Download Presentation

0 7

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 07 IAT 102 Graphic Design

  2. The Menu • Arnhem: Pictures, Symbols and Signs • Game-Activity: Logo-Drawing • Lecture: Corporate Design, Otl Aicher • Paul Rand • Presentations

  3. Corporate Identity

  4. Corporate Identity • Corporate Identity is the “Identity” of a Company, institution or organisation • Personality / character of an organisation • Organisation acts consistently • is perceived acting consistently

  5. Corporate Identity • consists of • Corporate Behavior (CB) • Corporate Communication (CC) • Corporate Design (CD)

  6. Corporate Behavior • Behavior of the company • producing technologies • treatment of employees, customers, business partners • cultural, political, social behavior, sustainability etc.

  7. Corporate Communication • Marketing-communication (branding) • internal informations, collaboration between departments • product informations, telephone service, etc.

  8. Corporate Design

  9. History of corporate design • Peter Behrens, 1907-1914, AEG, „face of a company“ • Otl Aicher, HfG Ulm, 1960ies, Corporate Identity, Lufthansa, Braun

  10. Otl Aicher – Lufthansa 1962-64 • Values: • - social (for everybody) • - technological • - national (German qualities) • - commercial (not state-run) • - market-oriented (service, quality)

  11. Basic elements of a corporate design • Logo and Logotype • Corporate Typography • Corporate Picture • Corporate Colour • Corporate Architecture • Materials • Design principles / CD-manual

  12. Task of a corporate design • not only design of a company logo • consistent design of all visual components to form a distinctive appearance

  13. Printed matters

  14. Airplaines

  15. Applications

  16. Otl Aicher: • „The outside is a reflection of the inside“ • Designer as a philosopher of the enterprise, who makes their philosophy visible.

  17. Benefits of Corporate Design • visualization of values • distinguishing from the environment • continuity in the appearance towards inside and outside • increase recoginition • motivation of employees, identification

  18. brand architecture • monolithic • supported • individual

  19. Examples

  20. Example HSLU

  21. Clothing concept Migros, Ida Gut, 2005

  22. Corporate Architecture: Masterplan Novartis Campus, Lampugnani, 2002

  23. People 50-70ies Paul Rand Corporate Design 1928 Jan Tschichold New Typography 50-60ies Emil Ruder White Space 1961 Muller -Brockmann The Grid 60-70ies Otl Aicher Corporate Design

More Related