40 likes | 59 Views
As selling a brand or product via social media, a tool that is needed to measure the capability is the Social Selling Index (SSI). To learn more about how to increase SSI score go through the document.
E N D
Ways To Improve Your SSI Score
SOCIAL SELLING INDEX (SSI) Forsellingabrandorproductviasocialchannels, atoolthatisrequiredto measurethecapabilityisthe(SSI). SSIallowsusto becomebettermarketersandsalespeopleandperceivehowsuccessfulwe arewithengagement. ThebetterourSSIis, themorewillbepossibleforthe businesspeopletoselltheproducts. Social Selling Index SocialSellingIndexisameasureofasalesperson’ssocialsellingskillsand execution. Itisspecificallymeanttohelpyougainvisibilityintothe company’sactivity, helpsalesstaffuncovernewopportunitiesandallowsyou tobenchmarkyourscoreagainstpeersandcompetitors. FIND THE RIGHT PEOPLE ThereareseveralwaysbywhichyoucanuseLinkedInthathelpsinfinding B2Bprospects. ThisisbecauseforSocialsellingindex, itmattershowwell salespeopleinteractonLinkedIn, andanalysesthevalueofconnectionsand relationshipswhichmeansitisworthgettingrightforyoursalesandscore. ToboosttheSSIscore, itisofutmostimportancetofindtherightpeople whichispossiblebyremainingactiveinyourprospectsearcheson LinkedIn.comorinSalesNavigator. Youmayalsousefiltercriteriasuchas seniority, skillsorroletofindpotentialprospectprofiles. Keepingtrack recordisanothergreatideathatcantakeyoutosaveyourleadsinSales NavigatororLeadbuilder. SALESFORLIFE
ENGAGING WITH INSIGHTS Activeengagementismusttosuccessfulsocialcampaignswhichwillleadto raisingyourSSI. Justspending10minuteseverydayoncommentingon relevantcontentwillcontributetoleadrelationshipsandbuildlong-term credibilityandsocialaudiencesasawhole. Trytocommentonarelevantstatus, updates, discussions, andonPulse, but makesuretosolvetheproblemswhichareanindirectwayofselling. Allinall, ifyouarewonderingabouthowtoincreasesocialsellingindex, thenyouneedtoremainactivethatwillboostyourSSIandimproveyouruse ofLinkedInasasalestool. “If you can get better at your job, you should be an active member of LinkedIn, because LinkedIn should be connecting you to the information, insights and people to be more e?fective. ” – Reid Ho?fman, Co-Founder of LinkedIn SALESFORLIFE
Contact Us! info@salesforlife.com +1 905-502-5512 40 Eglinton Ave. East, Suite 200, Toronto, Ontario, M4P 3A2 Aproductorserviceisalwaysaimedtowardsatargetmarket. Thisinitiallyidentifies andnarrowsdownyouraudienceinequalmeasure. Thetricktoidentifyingwho yourtargetmarketisliesinthenatureofyourproductorservice, andmost importantly, thedemographicsitwillappealto. Surveysareonetoolbrandsusetodeterminewhotheirtargetmarketis. Another wayisthroughdirectengagementandsampling. Forinstance, gathering individualsbygenderoragegroup, totestaproductorservicewillelicitvarious responses, givingyouabetterideaofwhowillappreciateitmore. AMAZINGDIGITALMEDIA SALESFORLIFE