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Marketing Help Desk and Campaign Creator from SYMANTEC

A marketing help desk and campaign creator tool designed to support partners in building and executing effective lead generation campaigns. It aims to increase partner engagement, generate high-value leads, enhance partner satisfaction, and drive solution selling activities.

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Marketing Help Desk and Campaign Creator from SYMANTEC

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  1. Marketing Help Desk and Campaign Creator from SYMANTEC April 2010

  2. EMEA Marketing Help Desk: Designed to provide outbound, proactive marketing support Background • Symantec is in the process implementing campaign creator as a tool for their partners, but they need a marketing service to support the partners in building and executing of campaigns Objectives • Increase the number of partners engaged in effective lead generation campaigns • Increase the number and value of leads generated by partners • Increase partner satisfaction with Symantec • Drive solution selling focus and activities with partners and product selling focus as necessary • Support the smooth implementation of campaign creator to Symantec partners FY11 Small Business Overview & Objectives

  3. EMEA Marketing Help Desk - Three Key Roles that the Agents Can Play • Engage partners to begin advisory dialogue • Inbound: Be on hand to answer immediate questions as the partners are attempting to execute campaigns • Outbound: Proactively call partners to encourage them to try executing a campaign • Coach and counsel during campaign preparation • Simple explanation of campaign selection, preparation and execution • Portal ‘walk-through’ to demonstrate how easy it is to select, personalize and execute tactics • Trouble-shoot – suggest list sources, media plans, targeting etc • Follow-up and maintain momentum • Obtain feedback about campaign performance • Gather learning about issues, problem resolution, successes • Encourage planning for next campaign phase • Feedback to Symantec Partner Management Team Become Trusted Advisor to Partners and Provide Management Support for Symantec

  4. Marketing Help Desk: Focus for FY11 Primary Objectives • Drive awareness and utilisation of Symantec campaigns and product launches (SPS, EV, BE, NBU) • SEP,SPS SBE Price Discount – Q1 • Symplus promotion – Q1 • Support partners who understand marketing but have limited marketing resource Who • DARWIN partners • SMB Specialised partners Language coverage • English (UK, UAE, Egypt, Netherlands, Norway, Belgium, UAE, Saudi Arabia, Denmark, South Africa, Qatar, Kuwait , Lebanon, Jordan, Bahrain, Cote d’Ivoire, Oman) • French (France, Switzerland) • German (Germany, Austria, Switzerland) • Italian (Italy) NB: Hoping to had Spain and Russia to this list soon. NEW FREE PHONE NUMBER FOR MHD NEW

  5. Campaign Creator Partner Demand Generation Made Easy • Streamlined tool enables partners to quickly create and send co-branded campaign assets to create demand • Html emails: prospect & event (Phase I) we now have over 200 assets in local language in EMEA loaded onto CC • Postcards (Phase II) • Seminar kits (Phase II) • Phase I launch: September 25 2009 • Phase II & III launch: Q1 FY11 • READY FOR RE-LAUNCH!! For Symantec Internal Distribution Only 5

  6. CC Phase Two – Overview FY11 Q1 • Current Status • Voted #1 by VPs for incremental funding • Potential delay due to incremental funding freeze • Currently in final negotiations with Elateral and Procurement • $500K savings if we launch Phase 2 in Q1 • NEW: • More assets • Html emails – with: • 3rd party email blasting built in • Symantec funded blasting • Postcards • Flyers • Signage • Banners • Agendas • Surveys • Optional access to Symantec approved printers (for postcard printing/mailing) • 6 campaigns in up to 15 interface languages and 22 asset languages • Full dashboard metrics • Regional Symantec Administrators of the tool • CONTINUING: • Access via PartnerNet • Co-branding & co-messaging for all Symantec Partners • Generic templates/image library – expanded to include htmls, postcards, etc. Channel Campaigns Update March 2010

  7. Campaign Creator Phase 2 Launch Planning • Kick-off promo to drive partner participation • First 50 partners in EMEA to execute a Phase 2 email or print campaign will be entered into a draw to win an iPad • Global to fund, regions to execute • Marketing Toolkit • Html email to partners • Flyer/postcard for events • Training deck • Recorded webcasts • Flash tour • Web banners • Comms plans in development • Internal & External

  8. Thank you! FY11 Small Business Overview & Objectives

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