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Soltice II Recliner Overview 2/17/2010 Final. Product Overview. Key Selling Phrase: The Soltice II Recliner is a responsive healthcare solution that is durable, intuitive and elegant. Words to Sell By: Durable - built to withstand the rigors of daily use and cleaning
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Product Overview Key Selling Phrase: The Soltice II Recliner is a responsive healthcare solution that is durable, intuitive and elegant. Words to Sell By: Durable - built to withstand the rigors of daily use and cleaning Intuitive – easy to operate, controls are conveniently located Elegant – simple, clean, sophisticated design
Product Overview • Key Benefits, Advantages and Features: • Provides ample room for many shapes and sizes of people • Central locking caster system • Lever actuated foot rest • Full range of standard options increase flexibility and responsiveness of the product. Including magazine pouch, IV poles and catheter hooks as well as writing surfaces. • Safely accommodate users up to 750 pounds • Lifetime warranty
Product Overview • Features/Options • Seam Saver • Wood arm caps standard with polyurethane cap option available by 2nd quarter 2010 • Durable double needle/baseball stitching • Pull out footrest • Casters and push bar • 360 degree turning radius • Clean out space between seat and back • Replaceable seat and back covers • Available in standard KI Core and Legacy wood finish selections • Upholstery options include KI and Pallas in grade programs, COM and KOM Seam Saver Pull out footrest in motion Wood arm cap and double needle/baseball stitching
Product Overview Convenient, Simple, Intuitive Central Locking Caster System “Green Means Go”: Front casters lock-out, while back casters swivel to support rear steering “Neutral”: All four casters swivel allowing for 360 degree rotations or lateral parking “Red Means Stop”: Simultaneously casters lock for secure braking STEER NEUTRAL STOP
Product Overview Recessed, infinite recline release Ottoman handle and pull-out footrest
Product Positioning Higher Price Soltice II Recliner $3,795 List/$1708 Net Soltice II Pricing Comparison Assumptions: Net 55% off COM fabric Non contrasting fabric No options Standard wood finish Three TSR Sleeper Recliner $3,391 List/$1,526 Net Soltice SR Recliner $2,443 List/$1,099 Net Perth PR Recliner $2,166 List/$975 Net Flex FR Recliner $1,997 List/$899 Net Briar BR Recliner $1,997 List/$899 Net Lower Price
Competitive Comparison Recliner Pricing Comparison: List PriceDeepest DiscountNet @ Deepest Discount Soltice II Recliner $3,795 55% $1,708 Carolina Orchestra Treatment Chair $3,852 55% $1,733 Nemschoff Pristo II $3,765 55% $1,694 Wieland Cove Patient Recliner $3,216 55% $1,447 • Based on 2009 COM list pricing.
Sales Collateral Material • Showroom/District Samples - arriving in field week of 2/22/10 • Training Power Point Presentation - to District Managers, PKB & Sales Portal 3/8/10 • Compete to Wins - to District Managers, PKB, & Sales Portal 3/8/10 • Two Minute Sales Presentation Video– to Virtual ISM, PKB, & Sales Portal 3/8/10 • Brochure– to KI.com, PKB, & Literature 3/15/10 • PDFs – to PKB 3/8/10 • Price List – to KI.com, PKB 3/8/10 & Literature 3/15/10 • Technical Specifications – to PKB 3/8/10 • General Information - to PKB 3/8/10 & Price List 3/15/10 • First Order Entry Date – 2/26/10 • First PSD – 4/2/10