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2 nd Business in the Parliament Conference

2 nd Business in the Parliament Conference. Kevin Sneader Director McKinsey & Company. Business in Parliament. Scotland’s International Image: The Challenge and the Opportunity. Kevin Sneader September 9, 2005. TODAY’S DISCUSSION. 1. Scotland’s international image 2. The U.S. in detail

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2 nd Business in the Parliament Conference

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  1. 2nd Business in the Parliament Conference

  2. Kevin SneaderDirector McKinsey & Company

  3. NJE-030419.043-20040609-lsinHR1 Business in Parliament Scotland’s International Image: The Challenge and the Opportunity Kevin Sneader September 9, 2005

  4. NJE-030419.043-20040609-lsinHR1 TODAY’S DISCUSSION • 1. Scotland’s international image • 2. The U.S. in detail • 3. A call to action

  5. 30.5 118.6 4.5 94.1 3.8 21.2 NJE-030419.043-20040609-lsinHR1 REFERENCE POINTS FOR TODAY’S DISCUSSION • Population • Millions • GDP • $ US Billions • GDP/Capita • $ US Thousands 121.3 5.1 23.6 Source: OECD, 2001

  6. Population • Millions • GDP/capita • USD • 294 • 40,000 • 83 • 33,400 • 60 • 33,400 • 1,300 • 1,272 • 32 • 31,000 • 20 • 30,600 • 1,087 • 561 • 144 • 4,040 • 24 • 10,500 NJE-030419.043-20040609-lsinHR1 NINE COUNTRIES ASSESSED • GDP • USD Billions • 11,700 U.S. • 2,800 Germany • 2,020 France • 1,650 China • 990 Canada • 620 Australia • 610 India • 580 Russia • 250 Dubai

  7. Scotland • Ireland • Singapore • 61 • 83 • 357 • 252 • 593 • 636 • 166 • 339 • 126 • 409 • 148 • 112 • 139 • 275 • 1,218 • 95 • 144 • 281 • 42 • 97 • 78 • 138 • 205 • 649 • 65 • 139 • 305 NJE-030419.043-20040609-lsinHR1 OVERALL MENTIONS LAST 12 MONTHS U.S. Germany France Canada Australia Dubai Russia China India

  8. 36 • 258 • 26 • 65 • 3 • 13 • 15 • 13 • 3 • 8 • 83 • 357 NJE-030419.043-20040609-lsinHR1 UNITED STATES: MENTIONS IN THE LAST 12 MONTHS • Business • 47 • Politics • 6 • Sport • 0 • Culture/tourism • 8 • Other • 0 • Total • 61 Mostly business with a little culture Source: McKinsey analysis of “The Wall Street Journal”, June 2004-05

  9. NJE-030419.043-20040609-lsinHR1 U.S. HEADLINES IN THE LAST 6 MONTHS • It’s Auld Lang Syne for Watson in ScotlandThe Washington Post, July 25, 2005 • In Scotland, a Grand Finale: Nicklaus’s Final Appearance in a Major Will Be at a Pace He ReveresThe Washington Post, July 13, 2005 • The Writing’s On the Board for Woods in ScotlandThe New York Times, July 11, 2005 • Bombings Rewrite Agenda for World Leaders in ScotlandThe New York Times, July 8, 2005 • Vast Crowd Attends Rally for the Poor in ScotlandThe New York Times, July 3, 2005 • Enron and Royal Bank of Scotland Settle LawsuitThe New York Times, June 18, 2005 • Generations of Residents Settle Down in ScotlandThe Washington Post, June 18, 2005 • World Briefing Europe: Scotland: First Royal DutyThe New York Times, April 15, 2005

  10. 207 • 390 • 125 • 77 • 173 • 83 • 63 • 54 • 25 • 32 • 593 • 636 NJE-030419.043-20040609-lsinHR1 GERMANY: MENTIONS IN THE LAST 12 MONTHS • Business • 22 • Politics • 31 • Sport • 139 • Culture/tourism • 48 • Other • 12 • Total • 252 Sport, culture and some politics Source: McKinsey analysis of mentions in Frankfurter Allgemeine Zeitung

  11. 38 • 55 • 158 • 22 • 65 • 20 • 48 • 16 • 38 • 13 • 339 • 126 NJE-030419.043-20040609-lsinHR1 FRANCE: MENTIONS IN THE LAST 12 MONTHS • Business • 19 • Politics • 44 • Sport • 62 • Culture/tourism • 27 • Other • 14 • Total • 166 Sport, politics and culture Source: McKinsey analysis of “Le Monde”, June 2004-05

  12. 35 • 51 • 83 • 38 • 0 • 0 • 28 • 14 • 2 • 9 • 148 • 112 NJE-030419.043-20040609-lsinHR1 CANADA: MENTIONS IN THE LAST 12 MONTHS • Business • 29 • Politics • 252 • Sport • 0 • Culture/tourism • 119 • Other • 9 • Total • 409 Politics and culture; little business Source: McKinsey analysis of Globe and Mall, June 2004-05

  13. 171 • 772 • 48 • 173 • 9 • 9 • 27 • 176 • 30 • 88 • 275 • 1,218 NJE-030419.043-20040609-lsinHR1 AUSTRALIA: MENTIONS IN THE LAST 12 MONTHS • Business • 70 • Politics • 10 • Sport • 20 • Culture/tourism • 17 • Other • 21 • Total • 139 Business but Singapore dominates Source: McKinsey analysis of mentions in Australian Financial Review, June 2004-05

  14. 8 • 107 • 39 • 90 • 85 • 54 • 12 • 30 • 0 • 0 • 144 • 261 NJE-030419.043-20040609-lsinHR1 GULF: MENTIONS IN THE LAST 12 MONTHS • Business • 5 • Politics • 11 • Sport • 61 • Culture/tourism • 15 • Other • 3 • Total • 95 Sport for the expats Source: McKinsey analysis of Gulf News, June 2004-05

  15. 68 • 69 • 11 • 4 • 1 • 3 • 13 • 2 • 4 • 0 • 97 • 78 NJE-030419.043-20040609-lsinHR1 RUSSIA: MENTIONS IN THE LAST 12 MONTHS • Business • 23 • Politics • 4 • Sport • 0 • Culture/tourism • 12 • Other • 3 • Total • 42 Business and culture Source: McKinsey analysis of Veddmosti, June 2004-05

  16. 138 • 205 • 649 • 29 • 80 • 331 • 1 • 61 • 97 NJE-030419.043-20040609-lsinHR1 CHINA: MENTIONS IN THE LAST 12 MONTHS • China Daily • People’s Daily • China Business Overshadowed by others Source: McKinsey analysis

  17. 48 • 42 • 13 • 18 • 6 • 22 • 16 • 72 • 56 • 51 • 139 • 305 NJE-030419.043-20040609-lsinHR1 INDIA: MENTIONS IN THE LAST 12 MONTHS • Business • 19 • Politics • 11 • Sport • 4 • Culture/tourism • 11 • Other • 20 • Total • 65 Limited but equally spread presence Source: McKinsey analysis of “Economic Times”

  18. Ireland • Singapore • 36 • 258 • 207 • 390 • 30 • 55 • 35 • 51 • 171 • 772 • 8 • 107 • 48 • 42 • 48 • 42 NJE-030419.043-20040609-lsinHR1 BUSINESS MENTIONS LAST 12 MONTHS • Scotland U.S. • 47 Germany • 22 France • 19 Canada • 29 Australia • 70 Dubai • 5 Russia • 19 India • 19

  19. NJE-030419.043-20040609-lsinHR1 TODAY’S DISCUSSION • 1. Scotland’s international image • 2. The U.S. in detail • 3. A call to action

  20. 2004-05 • 101 • 143 • 251 • 197 • 58 • 750 NJE-030419.043-20040609-lsinHR1 MENTIONS OF SCOTLAND IN THE U.S. PRESS • 2003-04 • Business • 163 • Politics • 181 • Sport • 218 • Culture/tourism • 133 • Other • 68 • Total • 764 Source: McKinsey analysis of New York Times, Washington Post, CNN, Wall Street Journal, Forbes Fortune

  21. All • Business • 2003-04 • 2004-05 • 2003-04 • 2004-05 • 764 • 750 • 163 • 101 • 1,034 • 1,296 • 323 • 280 • 1,037 • 1,139 • 735 • 676 Singapore gaining All declining NJE-030419.043-20040609-lsinHR1 MENTIONS IN U.S. PRESS Source: McKinsey analysis of New York Times, Washington Post, CNN, Wall Street Journal, Forbes Fortune

  22. NJE-030419.043-20040609-lsinHR1 TODAY’S DISCUSSION • 1. Scotland’s international image • 2. The U.S. in detail • 3. A call to action

  23. NJE-030419.043-20040609-lsinHR1 SIX FACTORS THAT SHAPE ECONOMIC IMAGE • People • Capital • Infrastructure • Tax and regulatory • Business • Innovation/ideas • Networks

  24. NJE-030419.043-20040609-lsinHR1 ONE WORD FOCUS

  25. NJE-030419.043-20040609-lsinHR1 GOVERNMENT: TWO ACTIONS • Stimulate/nurture competition • 1 • Support regulatory reform • 2

  26. NJE-030419.043-20040609-lsinHR1 THE PUBLIC SECTOR: THREE POINTS • 1 • Articulate a vision of reform • 2 • “Borrow with pride” • 3 • Drive best practice and organizational change

  27. NJE-030419.043-20040609-lsinHR1 THE PRIVATE SECTOR: THREE POINTS • 1 • Act as if your sector is twice as competitive • 2 • Be ruthless about getting value from IT • 3 • Seek out best practice

  28. NJE-030419.043-20040609-lsinHR1 WHAT DO THE FOLLOWING HAVE IN COMMON?

  29. 2nd Business in the Parliament Conference

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