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IF A TREE FALLS IN A FOREST… THE IMPORTANCE OF ENGAGEMENT

IF A TREE FALLS IN A FOREST… THE IMPORTANCE OF ENGAGEMENT. Harriet Kingaby. Why engagement?. Create social proof. Social proof. REBOUND. Good life objectives. Raise awareness of and participation in the Good Life Initiative Change behaviours around energy, travel and resource use

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IF A TREE FALLS IN A FOREST… THE IMPORTANCE OF ENGAGEMENT

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  1. IF A TREE FALLS IN A FOREST…THE IMPORTANCE OF ENGAGEMENT Harriet Kingaby

  2. Why engagement?

  3. Create social proof Social proof

  4. REBOUND

  5. Good life objectives Raise awareness of and participation in the Good Life Initiative Change behaviours around energy, travel and resource use Promote community cohesion through engagement with activities

  6. Good life challenges PROJECT FATIGUE …many current projects based in New Earswick VARIED COMMUNITY …wide variety of ages and socio-economic groups LACK OF AGENCY …many residents time poor and don’t feel they can affect change rational approach …some of the project team wanted messaging based solely on monetary savings and information

  7. Know your audience

  8. UNDERSTAND WHY

  9. sizzle

  10. Start a conversation

  11. Gamification Make it a pleasure

  12. Empower

  13. feedback

  14. THANKS Harriet Kingaby harrietkingaby@futerra.co.uk

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