FAIRTRADE een inspiratie voor verandering

FAIRTRADE een inspiratie voor verandering

FAIRTRADE Max HavelaarContent • What is Fairtrade • Fairtrade: worldwide results 2007 • Fairtrade : results in Belgium • Increased support for Fairtrade • What makes Fairtrade unique? • Fairtradegemeentes

What is FAIRTRADE? An international system set up to combat poverty by empowering the producers to build sustainable trade and provide a livelihood for their families – ‘Trade not aid’

FAIRTRADE Max HavelaarOne mark, three pillars, many garantees

FAIRTRADE Max HavelaarControl and financement of the supply chain Reporting & audit on the complete chain Financial flow Producer Exporter Importer Processor Licensee Consumer Licensee Fee FLO E.V. FLO Cert. Max Havelaar B Control the respect of international Fairtrade Standards Set up the international Fairtrade Standards ISO 65 : GARANTEE OF QUALITY!

NAP AFN CLAC FAIRTRADE Max HavelarWorldwide Working with farmer networks across 3 continents & 58 countries 20 Labelling Initiatives

FAIRTRADE Max HavelaarContents • What is Fairtrade? • Fairtrade: worldwide results 2007 • Fairtrade : results in Belgium • Increased support for Fairtrade • What makes Fairtrade unique? • Fairtradegemeentes

FAIRTRADE Max HavelaarGlobal retail turnover Fairtrade products 8

FAIRTRADE Max HavelaarSuccess in the North • Eur 2.3 bn retail value annualy • 42% average growth rate (2003- 07) • more than 10.000 products • more than 800 registered traders 9

FAIRTRADE Max HavelaarImpact in the South • 632 producer organisations • 58 producer countries • 1.5 Mio producers in the system • 7.5 Mio people who benefit directly 10

FAIRTRADE Max HavelaarContents • What is Fairtrade? • Fairtrade: worldwide results 2007 • Fairtrade : results in Belgium • Fairtrade impact • What makes Fairtrade unique? • Fairtradegemeentes

FAIRTRADE Max Havelaarwide assortment of Fairtrade products • Food (15) • Bananas and fresh fruit • Biscuits and waffles • Candies • Cocoa/ chocolate • Coffee • Fruit juice • Honey • Ice cream • Jam • Soft drinks • Rice • Sirops • Sugar • Tea • Wine • Non-food (3) • Cotton/ textile • Cosmetics • Flowers

FAIRTRADE Max Havelaar 26% growth of Fairtrade food products 06-07 • 26% growth represents the total of food products expressed in kilograms and liters, ie: coffee, bananas, cocoa, cane sugar, tea, honey, vegetables, beer, dried fruits, fruit juice, spices, quinoa and wine. • This growth figure does not include flowers, ice cream, cotton and cosmetics.

de consument is kiest voor Fairtrade! “ 83% van de consumenten vindt de aanwezigheid van een keurmerk een bepalende kiescriterium in hun aankoopsgedrag alsook in de keuze van de plaats van consumptie” (OIVO, 2008) “77% van de consumenten bevestigt hun diep interesse in eerlijke handel, oftewel een verdubbeling in amper 4 jaar tijd! “ (OIVO, 2008) “55% van de consumenten kent Max Havelaar, en bij de hoge socio-economische groepen haalt men zelfs 80% herkenning!” (TNS Dimarso, 2007)

FAIRTRADE Max HavelaarWhy Fairtrade? • Garanteed minimum price + premium to better plan and invest (social and environmental projects, switch to organic) • Improvement of the quality and creation of a sustainable production system • Better organisation and well informed producers

FAIRTRADE Max HavelaarContents • What is Fairtrade? • Fairtrade: worldwide results 2007 • Fairtrade : results in Belgium • Fairtrade impact • Why is Fairtrade unique? • Fairtradegemeentes

FAIRTRADE Max HavelaarThe uniqueness of Fairtrade Fairtrade: Focus on small producers • Fairtrade objective is poverty reduction : focus on small scale producers

FAIRTRADE Max HavelaarThe uniqueness of Fairtrade Fairtrade = Three pillars of sustainability • Economic, Social & Environmental • Economic pillar is crucial for small scale producers / poverty reduction : • Fairtrade studies the cost of production ( minimum price) • Minimum price & premium include : - Cost of certification (average = 5$ US/bag of 50kg cocoa) - Cost of inputs - Cost of social&environmental sustainable farming • Decent Price Sharing is also crucial : • Consumer: willing to pay a higher price (10%) • Producer: willing to invest in more ‘red and green’  North takes up responsability with respect to cost of increased sustainability  Small scale producers get access to international market if costs are “rewarded”

FAIRTRADE Max HavelaarUniqueness of Fairtrade Fairtrade = Empowerment “ Trade not aid ” • Creating better trade-environment  self-initiative • Creating stronger organisations  self-service(s) • Creating:- Employment (vs rural emigration)- Sound environment (vs. Monoculture, chemicals..)- Food (for the nation..), social rest, … • “We never dreamed to be negotiating prices” (self-esteem) • Creating credible trade-partners

FairTradeGemeenten? • Titel • De hele gemeenschap is betrokken • 6 criteria • 2 Doelstellingen • bewustmaking rond fair trade en duurzame lokale landbouw • een ander koopgedrag

De zes criteria • Het lokale bestuur: resolutie, informatie over fair trade, aankoopbeleid • Winkels en horecazaken: minstens twee fairtradeproducten, aantal winkels/horeca afhankelijk van aantal inwoners • Bedrijven en organisaties: fairtradeproducten in scholen, bedrijven, verenigingen... educatieve campagnes • Media-aandacht • Lokale trekkersgroep met heterogene samenstelling • Initiatieven rond duurzaam produceren en consumeren

Resultaten • 163 actieve gemeenten = meer dan 50% • 54 titels oa Brussel, Antwerpen, Hasselt, Gent, … • 13 landen: Groot-Brittannië, Ierland, Zweden, Italië, Australië/Nieuw Zeeland, VS, Canada, Oostenrijk, Denemarken, Frankrijk, Nederland, Noorwegen en België

Antwerpen: Feest op de grote markt met volle medewerking van het stadsbestuur

Hamont-achel: 90 landbouwers zetten zich mee in voor FairTradeGemeenten

Rotselaar: Middenstand, trekkersgroep en Koffiebrander Java Hasselt: Hoofdstad van de smaak Hasselt (h)eerlijke stad

Mechelen: Van compostmeesters naar feestmeesters: duurzaam feesten

THANK YOU!

FAIRTRADE een inspiratie voor verandering