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Web 2.0. What is Web 2.0?. FUN Internet tools, gadgets, websites. Easy to use. You can generate your own product from these tools!. Need:. Students need more engaging ways to learn. Generating a new product to demonstrate learning was limited.
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What is Web 2.0? FUN Internet tools, gadgets, websites Easy to use You can generate your own product from these tools!
Need: Students need more engaging ways to learn. Generating a new product to demonstrate learning was limited. Free tools needed to create exciting products. Unbelievably BORED! FUN, exciting, learning!
Research: Use what students use to present learning: social media. Learning is engaging when students generate a creative product. Web 2.0 tools are easy to use. “Bottom-up” technology: anyone can use Web 2.0 tools (not just computer programmers).
Development: Most Web 2.0 tools blocked by school internet filters. Who: Students, teachers, teenagers, adults
Commercialization: Web 2.0 Example: Marketing & Distribution The Internet Idea of Jason Smith Co-Producers: Jodie & Adam Smith Production & Manufacturing TeacherTube Community Members, search engines, word of mouth, technology conferences
Rate of Adoption: Why Adopt Web 2.0? Early Adopters *Better than traditional Web 1.0 *Compatible to changing needs and changing technology Innovators *Easy to use Webpage Designers *Try it, you’ll fall in love with it Media Specialists & Teens
Rate of Adoption: Compatibility —Web 2.0 is compatible with the 21st Century education. —No additional training or expense need occur to implement Web 2.0. —Web 2.0 tools are free to try and accept or reject without cost. —Web 2.0 is already inundated in the world of technology. Complexity Trialability Observability Laggards: School Administrators & Teachers Strategies towards Adoption of Web 2.0 Microsoft Office and other commercial companies will not choose Web 2.0 because of the no cost to the consumer. Such commercial entities will (or have) found a way to make a profit from Web 2.0. Laggards: Mainstream Commercial Web 1.0
Rate of Adoption:Which combination of perceived attributes would be best for helping Web 2.0 meet critical mass in education? FREE Easy to Use Popular Among Students Easily adapted to make LEARNING ENGAGING
S Curve Source: Web 2.0 S Curve: Christopher Rollyson
Adoption of Innovation: Decentralization Web 2.0 should be managed and maintained by the classroom teacher.
Adoption of Innovation: Key Change Agents in Education Who: TEACHERS & Students
Adoption of Innovation:Who should be recommended as key change agents in education and how can the seven roles of a change agent be used to effect positive social change? Develop a Need for Change Make learning interesting, engaging, and interactive Web 2.0 is a reliable and effective collection of tools to incorporate into the learning environment. Develop Rapportwith Clients Web 1.0 does not provide a rich selection of applications that are user-controlled and user-oriented. Diagnose Problems
Adoption of Innovation:Who should be recommended as key change agents in education and how can the seven roles of a change agent be used to effect positive social change? Create Intent to Change Web 1.0 expensive; Web 2.0 free and creative Translate Intent into Action Free, creative, readily accepted and familiar to students Stabilize Adoption & Prevent Discontinuance Free! Easy to Use! Creative! Students already use Web 2.0! No contracts to sign. No training needed. No tech person needed to install. Achieve Terminal Relationship
Adoption of Innovation:Has Web 2.0 met critical mass in society?
Web 2.0The Solution: Needs: Web 2.0 schools are creative. Plenty of Web 2.0 tools. Web 2.0 tools are fun and can even be used at home. Web 2.0 tools are F R E E ! ! ! School is boring! Presenting learning is limited. Generating a presentation is usually a skit, speech, poster,diorama, etc. Schools have limited budgets to purchase software.