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Cities, Automotive mobility & Services: What vision ?. Cities, Automobile & Services: Introduction. In all parts of the world cities are in the increasing heart of human activities
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Cities, Automobile & Services: Introduction • In all parts of the world cities are in the increasing heart of human activities • The private vehicle is the unique mean of transportation which offers flexibility, autonomy and versatility for goods as well for people • INDIVIDUAL MOBILITY will the lead the development of automotive services
Individual mobility : Current status • Mobility : Means to manage housing and social/economic/cultural activities • Some data • 70-75% of European Mobility is done with automobile • 60% of European Mobility is urban or peri-urban • In 2009, 50% of the world population lives in urban areas, 80% in the developed countries • In 2020, 60% of the world population will live in urban areas, 80% in the developing countries • Of the 20 largest urban areas, only 3 will be in most-advanced countries (Tokyo, New York et Los Angeles) What automobile for what cities in 2015/2020 ?
Individual mobility • 3 dimensions of individual mobility : • Physical/Material mobility • Non material mobility (on communication & data flows, ubiquity…) • Mental mobility (Individual and collective life experiences, mental journey,…) • Mobility is essential to gain access to goods, services, housing, jobs, education, culture: The mobility is now a right ! • However the nature of mobility is changing or has already changed • More complex and more dense • Beyond the trip, search of efficiency and multiplication of opportunities • Ability to “navigate”: more efficiency, more density of experiences • Catching opportunities during the trip • New sociability forms (environment, people, networks, connected world…)
New mobilities:What needs? What uses? What expectations? • Arbitration • Context • Jam, congestion, taxation, traffic restrictions • Needs • Transportation of people and goods? City, road or highway? → Currentsociodemographic evolution with a lower proportion of couples with children (berlines M1/M2 & monospaces) for the benefit of childless couples, solos and inactive (berlines B1 & B2) • Expectations • Maneuverability, habitability, comfort, aesthetics, price… • Uses • Daily/occasional, home-work/week-end/vacations, individual/ collective • Vehicle dedicated, specialized or polyvalent A new market will emerge if new offers respond to new expectations
Electric power or not: what automobile innovation? • A vehicle meeting the needs • Dedicated or polyvalent, owned or leased • A vehicle responding to the constraints • New relation to the city (noise, traffic restrictions, Low Emission Zones ...) • A vehicle promoting the modal arbitrations • Cost Optimization • Embedded intelligence • Hyper modularity • Welfare and personalization (cocoon), silence and comfort • New experiences to live and/or to share • A vehicle open outward • Integrating the global dynamics of urban mobility in terms of uses and imagination • Mutual, multimodal and multi-use • Break out in the technical, economic and ethical terms → The method of traction is merely a means and not an end
Automotive services: a world of connections • Connected with transportation networks & city infrastructures • Connections of with public transportation information, parking,… • Multimodal services • Car sharing & new short term rental services • Connected with car services • Traffic assistance • Navigation services • Emergency, Breakdown, Theft,… Assistance • Car Servicing & link with car brand (CRM) • Connected with personal networks • Communication • Entertainment • Business/Professional activities
Public transports Bike Car Sharing Taxi Car rental + Accessibility & Flexibility - Mobility From Caisse Commune (Paris) Walking Motorcycles Private cars 10 min 1 h 4 h 10h - Mobility duration + Mobility: need of flexibility & connectionsNew areas of services
EFFICIENCY of BUSINESS INFOTAINMENT CAR FLEET Managt CAR SERVICING/COSTS MOBILITY of Employees Individual MOBILITY SAFETY & SECURITY (People & Goods) SAFETY & SECURITY (People & Cars) Connected Services (telematics)What are the customer expectations INDIVIDUALS (B2C) COMPANIES (B2B)
Conclusion • Individual mobility is and will still be strongly related to the automobile • Tomorrow, automobile will be urban and specified by developing countries • Car mobility in developed countries is stagnant and will further develop as new forms of mobility emerge • Risk of mobility specialisation with urban reorganisation (shopping malls closed to housing) and social reorganisation (social network closed to housing) • Neo urban mobility requires new objects and new services (i.e. real-time info trafic, free-access vehicle: short-term car rental, long-term car rental, car sharing) • Connected services & telematics will be the main lever of bringing new services to customers