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Digital marketing Notes

SEO traning and digital marketing notes for fresher and students

shahbuddin
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Digital marketing Notes

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  1. DIGITAL MARKETING SEO PPC SMO SEO- Search Engine Optimization PPC- Pay Per Click SMO- Search Engine Optimization

  2. Types of SEO There are Three Types of SEO White Hat SEO Black Hat SEO Grey Hat SEO

  3. WEBSITE- A website is related collection of world wide web(www) files that includes a beginning file called a home page. Domain name- Domain name are used to identify one or mare IP address. Ex. The domain name microsoft.com represent about the dozen IP address. INTERNET- The internet is a massive network of networks infrastructure. It connected million of computer together globally, forming a network in which any computer can communicate with any other computer as long as they are both connected to the internet.

  4. WWW- The World Wide Web or simply web, is a way of accessing information over the medium of the internet. It is an information- sharing modal that is built in top of the internet. SD CARD- An SD card (secure digital card) is an ultra small flash memory card designed to provide high- capacity in a small size SD card are use in many small portable devices such as digital video camcorders, digital cameras, handheld computers, audio players and mobile phones. In use since 1999. SD memory cards are now available in capacities between 16 megabytes and 1 gigabytes. Data Highlighter- Data highlighter is a webmaster tool for teaching Google about the pattern of structured data on your website. You simply use data highlighter to tag the data field on your site with a mouse.

  5. Webmaster- Google search console (previously Google webmaster Tools) is an no-charge web service by Google for webmaster. It is allows webmaster to check indexing status and optimize visibility of their website. SERP- A search engine result page (SERP) is the page displayed by a search engine in response to a query by searcher. Google Analytics - Google analytics is a fermium web analytics service offered by Google that tracks and reports website traffic.

  6. Accelerated Mobile Page (AMP) An accelerated Mobile Page or simply AMP is a project from Google and Twitter designed to make really fast mobile pages. At its essence, its basically a stripped – down from HTML, a diet HTML if you will. - A “Diet” HTML - Project from Google twitter - “Open” equivalent of facebook instant articles.

  7. Engagement Google analytics is one of the best tool you can use to understand how engaged your website audience is by booking at the data you can learn an identify problems and issues that prevent you from successfully engaging your audience you can also identify what helps you to improve users.

  8. SESSION A session is a group of interaction that take place on your website with in a given time frame. For example- A single session can contain multiple screen or page views, events, social interaction and ecommerce transactions. Learn more about the different request type in Google analytics.

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