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Knowledge without boundaries. What does the Perceptions Study tell us?. Geoffrey Kimani, Director of Research and Insights, TNS RMS. www.eifl.net. Research background. Geographies : Kenya, Ethiopia, Ghana, Tanzania, Uganda, Zimbabwe
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Knowledge without boundaries
What does the Perceptions Study tell us? Geoffrey Kimani, Director of Research and Insights, TNS RMS www.eifl.net
Research background • Geographies: Kenya, Ethiopia, Ghana, Tanzania, Uganda, Zimbabwe • Objective: to understand the awareness, perceptions, attitudes and actions towards public libraries of different target groups: central and local government officials, users, non users and librarians • Time: 2011 January-June
Key findings
Libraries are important to individuals and communities Opinion of users Opinion of local government officials
What people like and what they don’t How users rate different library aspects
There is a need for technology 37% of users dissatisfied with library services say that they lack computers 42% of librarians say that they lack technology related skills 89% of librarians would have invested more funding in technologies
Potential library users Whether non-users intend to start using libraries 49% of current non users in Kenya would be motivated by more content online, 31% - by more computers in the library
National officials strongly agree with the library helping to bridge the digital divide
Local government officials’ perceptions regarding the potential of libraries
Library potential Both local and national government officials recognize libraries’ potential to support policy strands outside what are perceived to be their core competences of education, literacy and culture. The officials readily accept the notion that libraries could contribute in the areas of economic development, employment, health, agriculture and the digital divide
http://www.eifl.net/perception-study Thank you Geoffrey Kimani: g.kimani@research-int.com