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Nintendo Needs a Hit in a Hurry

Nintendo Needs a Hit in a Hurry. BA 499 Current Event Chelsea Smith Kevin Stone. Summary. Increased use of games on mobile devices Projected net lose of $838 million Wii U to go on sale in late 2012 Sales of video games decreased by 5% Shift towards multipurpose devices. Nintendo.

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Nintendo Needs a Hit in a Hurry

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  1. Nintendo Needs a Hit in a Hurry BA 499 Current Event Chelsea Smith Kevin Stone

  2. Summary • Increased use of games on mobile devices • Projected net lose of $838 million • Wii U to go on sale in late 2012 • Sales of video games decreased by 5% • Shift towards multipurpose devices

  3. Nintendo • Success of the Wii • 3DS portable handhelds • New Wii U • Touchscreen controller • More interaction between user & system • Wireless credit-card reader

  4. Implications of Wii U • Benefits • A new gaming system for Nintendo • Match competitors strategy • Issues • Not an innovative system • Quality does not match competitors

  5. Discussion Questions • How many people would buy this new system? • Will the Wii U be successful enough to save Nintendo? • If the Wii U is not successful, what will happen to the company next?

  6. Works Cited Edwards, Cliff, and Naoko Fujimura. "Nintendo Needs a Hit in a Hurry." Businessweek - Business News, Stock Market & Financial Advice. 02 Feb. 2012. Web. 03 Feb. 2012. <http://www.businessweek.com/magazine/nintendo-needs-a-hit-in-a-hurry-02022012.html>.

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