1 / 60

Relay For Life Nationwide Leadership Summit 2012 @RelayForLife | #RFLsummit2012

Relay For Life Nationwide Leadership Summit 2012 @RelayForLife | #RFLsummit2012 . Brian Marlow and Ron Scirocco Nationwide Relay Advisory Team Co-Chairs. Marty Coelho National Managing Director, Marketing & Communications American Cancer Society Relay For Life. Marty Coelho

shana
Download Presentation

Relay For Life Nationwide Leadership Summit 2012 @RelayForLife | #RFLsummit2012

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Relay For Life Nationwide Leadership Summit 2012 @RelayForLife | #RFLsummit2012

  2. Brian Marlow and Ron Scirocco Nationwide Relay Advisory Team Co-Chairs

  3. Marty Coelho National Managing Director, Marketing & CommunicationsAmerican Cancer Society Relay For Life Marty Coelho Managing Director – Marketing and Communications Relay For Life

  4. How do we lead Relay?

  5. What are Relay’s Leadership Principles? Our Truth We are not here to manage Relays. We are here to lead the movement to end cancer.

  6. What are Relay’s Leadership Principles? Our Vision To provide every community that wants a Relay – a Relay, and in each of those communities reach every person impacted by cancer.

  7. What are Relay’s Leadership Principles? Our Approach Think Annual Think Long Term Think Big!

  8. What are Relay’s Leadership Principles? Utilize Best Practices A good idea Was identified as a best practice Which was subsequently turned into a policy Then operationalized as a strategy And then trained as a mandatory check list…

  9. What are Relay’s Leadership Principles? Value the Volunteer / Staff Partnership “You couldn’t tell who the volunteers were or who the staff were, and you know what? It didn’t matter.”

  10. What are Relay’s Leadership Principles? Empower Everyone “Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.”

  11. What are Relay’s Leadership Principles? Build Relationships “People are motivated by people first, causes second.”

  12. What are Relay’s Leadership Principles? Follow the 5Ds Leadership Development Team Development Survivor & Caregiver Development Fundraising Development Event Development

  13. What are Relay’s Leadership Principles? • Tenets of Fundraising • Every contribution matters • Don’t predetermine what someone will give • Anyone can be a great fundraiser • Have individuals, teams, events own their goals

  14. So we have a decision to make… “Do we lead our Relays as a movement to end cancer or do we manage our Relays as events, with checklists in hand, hoping we don’t fail?”

  15. Udie Soko Zambian Cancer Society Udie Soko Zambian Cancer Society

  16. Brian Marlow and Ron Scirocco Nationwide Relay Advisory Team Co-Chairs

  17. Next up: • Breakout info is on the back of your nametags • People in blue shirts are here to help! • See you back here (same seats) at 11:45

  18. Enjoy your lunch!

  19. Brian Marlow Nationwide Relay Advisory Team Co-Chair Brian Marlow Nationwide Relay Advisory Team Co-Chair

  20. John R. Seffrin, Ph.D. Chief Executive Officer, American Cancer Society John Seffrin, Ph.D. CEO, American Cancer Society

  21. Dreaming Big … Accomplishing Much How the American Cancer Society is Saving More Lives John R. Seffrin, PhD, Chief Executive Officer, American Cancer Society

  22. The American Cancer Society … Yesterday May 22, 1913 American Society for the Control of Cancer formed “The particular objects for which the corporation is to be formed are as follows: To collect, collate and disseminate information concerning the symptoms, diagnosis, treatment and prevention of cancer; to investigate the conditions under which cancer is found; and to compile statistics in regard thereto.” -- Mission statement, from certificate of incorporation, 1922

  23. The American Cancer Society … Today Insert Text Here • Largest voluntary health organization dedicated to fighting cancer • Working in more than 6,000 communities around the world to save lives by helping people stay well, get well, find cures, and fight back • Volunteer grassroots army of more than 3 million; staff of 6,000 nationwide • Available 24 hours a day, 365 days a year with information and support at 1-800-227-2345 and cancer.org

  24. A History of Dreaming Big Insert Text Here 2012: Relay For Life is a worldwide phenomenon, with more than 6,000 events worldwide – even in the virtual world “Second Life.” 1985: Dr. Gordy Klatt runs for 24 hours in Tacoma, WA, to raise money for the American Cancer Society – beginning what would become Relay For Life.

  25. A History of Dreaming Big Bark For Life and other “For Life” events are held nationwide. Relay has climbed to the highest peaks – with events on Mt. Everest and Mt. Kilimanjaro.

  26. A History of Dreaming Big 3.0 2.0 1.0

  27. Cancer in the US, 1990-2008 Survival Rising, Mortality Decreasing

  28. Number of Cancer Deaths Averted From 1991 to 2008 in Men and from 1992 to 2008 in Women Total: More than 1 million cancer deaths averted

  29. Transformation Initiatives • Sharing the Change Story • Change Champions • CEO initiative • Research 3.0 • Leadership, Governance, and Accountability • Operational Excellence • Enterprise Reputation and Stewardship • Talent-Rich Environment Focused on Results • Marketing Excellence • Global 3.0 • Cancer Control 3.0

  30. What is the Quickest Way to More Birthdays? Prevent preventable cancers. Treat those that are treatable and curable. Fix the fixable within health care systems. Provide state-of-the-art care and palliation to those that are not preventable or curable.

  31. What It Will Take Resources Collaboration Policy Change Celebration On The Hill, 2002

  32. Products/Tools That Will Help Us Get There • Human genome mapped • Framework Convention on Tobacco Control • Platforms • ACS CAN • C-Change • Advocates • Vaccines • Best buys • Targeted therapies

  33. Our 100th American Cancer Society Birthday • Guiding Principles • Be a “purpose-driven celebration.” • Celebrate the past and embrace the future. • Leverage the birthdays brand campaign. • Embody the spirit of transformation. • Be replicable at a community level and provide opportunity for engagement.

  34. Our 100th American Cancer Society Birthday • Desired Outcomes • Position the American Cancer Society as the premier organization that will solve the cancer epidemic in the next century. • Increase knowledge of our accomplishments and contributions. • Celebrate, validate, and re-energize volunteers, staff and partners. • Raise funds.

  35. Ron Scirocco Nationwide Relay Advisory Team Co-Chair Brian Marlow and Ron Scirocco Nationwide Relay Advisory Team Co-Chairs

  36. Dream Big Activity When did you dream big and it really paid off for your events? What is a big dream you have for your Division that you would like to see implemented?

  37. Brian Marlow Nationwide Relay Advisory Team Co-Chair Brian Marlow Nationwide Relay Advisory Team Co-Chair

  38. AnnMarie Morse New England Division AnnMarie Morse New England Division

  39. Melissa Park Nationwide Collegiate Advisory Team Melissa Park Nationwide Collegiate Advisory Team

  40. In the next six monthsACS CAN will: • Conduct the largest ever election program – Cancer Votes - to make cancer a priority issue for candidates all across the country • Defend cancer research from potentially devastating cuts scheduled to take place in January 2013 • Launch a new campaign to improve quality of life for cancer patients and survivors

More Related