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Team 5 Ashley Gonzenbach Diana Perkins Brian Byrne Amanda Long

Team 5 Ashley Gonzenbach Diana Perkins Brian Byrne Amanda Long . Executive Summary. Foods Production and Distribution company Mission Statement

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Team 5 Ashley Gonzenbach Diana Perkins Brian Byrne Amanda Long

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  1. Team 5 Ashley Gonzenbach Diana Perkins Brian Byrne Amanda Long

  2. Executive Summary • Foods Production and Distribution company • Mission Statement • “Anywhere, anytime, everyday. No matter what the occasion, we take food to heart. Our higher purpose, make today delicious, is about much more than the products we make. It defines us, unites us, and inspires us to make a delicious difference in our company, in our communities, and in our world.”

  3. Executive Summary • Goals & Values • Build & maintain a high performing organization • Open, honest, and trustworthy company • Reliable to all employees & customers

  4. External Analysis • Kraft Overview • Industry Overview • Five Forces Model – Specific Environment • Rivalry • New Entrants • Substitutes • Bargaining Power of Customers • Bargaining Power of Supplier

  5. External Analysis • General Environment • Economic • Demographic • Sociocultural • Political-Legal • Technological • Strategy Canvas • Kraft benefits from cost leadership • Grow to be a blue ocean • Four Actions Framework • Kraft should consider the factors • Help to increase customer value

  6. Internal Analysis • Strategic Managers & Management Team • CEO Irene Rosenfeld • Level 5 Leadership • Corporate Structure • North America • Europe • Developing Markets • Corporate Culture • Inspire employees • Community Involvement

  7. Internal Analysis • SWOT Analysis • Strengths • Leading Brands in Diversity • Second Largest Company • Global Sales • Weaknesses • Launching Difficulty • Poor Stock Performance • Strong Competition

  8. Internal Analysis • Competitive Advantages & Key Success Factors • Cost Leadership • Differentiation

  9. Financial Analysis • Gross Profit Margin – Productivity • Fixed Asset Turnover • 45% Goodwill

  10. Financial Analysis • Return on Equity • Advertising Sales Ratio Advertising Expenditures

  11. Strategic Issues • Overall- very little problematic • Alternative #1 : Reconsider Investment in PPE to cut costs • Alternative #2: Increase Cash on Hand

  12. Kraft Foods Conclusion • Thrives on Teamwork • Collaboration • Strong corporate culture • Second Largest Food Company • Brand Diversity • Global Sales • Expanding Growth • Grown past 3 years consistently • Sustain long-term growth

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