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Social Media

Social Media. Driving Traffic to Your Site Using Social Media. One goal found in all successful digital marketing plans should be to constantly attract long, sustainable traffic from the brand’s social networks to its website . How do you increase referral traffic from your social sites?

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Social Media

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  1. Social Media

  2. Driving Traffic to Your Site Using Social Media One goal found in all successful digital marketing plans should be to constantly attract long, sustainable traffic from the brand’s social networks to its website. How do you increase referral traffic from your social sites? Actionable Tactics Add social buttons to your content Regularly publish content Link back to your website first Optimize website for search engines Incorporate social tools Participate in online forums/communities Paid advertising

  3. Making Informed Content Decisions Content strategy is an ongoing process – constantly evolving, constantly improving to deliver useful, engaging, shareable content to the right audience at key points of interaction in the right tone of voice. How do you develop a social content strategy? Actionable Tactics Evaluate your Web and social analytics Monitor news and social mentions Establish measureable goals Know your audience Establish a consistent tone of voice Evaluate and refine your strategy Hold contests and promotions

  4. Creating Brand Ambassadors via Social Media When we build an online community, we dream of creating something larger than our brand name. We do so with the help of our brand ambassadors. These ambassadors are people who are passionate about your company and work to support it every day. How do you create brand ambassadors? Actionable Tactics Be authentic and conversational Listen first, engage second Create a compelling dialog Encourage feedback Give fans exclusive opportunities Engage in live chats Post personal photos of your brand being human Conversational Accurate Authentic Useful Content Shareable Interesting Engage Timely Relevant Original

  5. Optimizing Your Content for Search Social media marketing is important in connecting a brand to potential customers, partners, businesses and the community.How do you optimize your content to cause your brand to appear higher in social search as well as search engines? Google search On Twitter, first 30 characters On Facebook, approx. first 40 characters On Google+, approx. first 50 characters Across the board optimization Links #Hashtags @Mentions @Tags Source: http://www.iacquire.com

  6. Optimizing Your Content for Search Social search Use keywords • Posts/tweets • About (page) • Bio (profile) • Categories • Skills and expertise Use recognizable and consistentpage name/handle Secure vanity URLs Properly name photo albums Complete profile/page Add physical address

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