What about Globalization

1. What about Globalization? CRS 1001: Introduction to Cultural Studies

2. Globalization Why talking about globalization? Every product we use, every person we meet, every day of work, every item of entertainment has a story of globalization behind it

3. Globalization ala Nike Tiger Woods: Nike’s top “salesman” earns $20 million a year for promoting the company's products by playing golf The Indonesian workers: who make those shoes and sports clothes earn an average of $786 a year (far less than 1%)

4. Nike: a story of globalization Nike: one of many American companies that makes a profit of the world's economic inequities contracts with 700 factories that employ 550,000 workers in 50 (developing) countries For low wages Docile workforce low cost materials and operation Nike: a marketing and design firm Producer: contracted workers in the developing world, paid about 1 dollar a day Product: sold to countries/cities at about $100 a pair

5. Globalization among us World brands: Nike, Coca Cola, Hollywood films, Microsoft… Global media: CNN, ABC, BBC, etc. Entrepreneurs around the world All hooked up into the internet world Migrant workers around us tourism

6. Globalization in us “Listens to reggae, watches Westerns, eats MacDonald’s for lunch and local cuisine for dinner, wears Paris perfume in Tokyo and retro clothing in Hong Kong; knowledge is a matter for TV games.” “The Unseen Gulf War” (1990 – 1991) AH-64, B-52, E-3, F-117A, MIM-104 Patriot, Global Positioning System, etc.

7. Global cities In 1996: 10 cities host the headquarters of 50% world’s largest 500 transnational corporations 156 of these located in 4 centres – London, New York, Tokyo and Seoul Emerging Sites for “global” accumulation, distribution and circulation of capital where significant roles in information and decision-making functions are played

8. A Globalizing Society Intensification of flows of money, idea, people and culture Increasing interpenetration Crossing of national boundaries Transnational corporation and market Interconnectedness Connecting the world on an unprecedented scale with previously unimaginable speed A radical change of the spatial frames Global institution of governance Political decisions taken at one place affect ordinary people far away, e.g. GATT/WTO, IMF, APEC, etc.

9. Globalization Technically New communications technology Information revolutionary innovations Affects industrial production, organization and the marketing of goods

10. Globalization Politically Weakening of the nation-state Emergence of global infrastructures Subordination to Western/American power Through consent, collaboration By use of force, economic threat

11. Globalization Culturally Economic domination of cultural industries the standardization of world culture Disnifyiation, McDonalization, Starbucks, etc… destruction of specifically ethno-national ways of life

12. Globalization Traditional divisions no longer apply Commodity production becomes a cultural phenomenon (economic ? cultural) commoditization of politics, or even emotions and private life (cultural ? economic)

13. The Watchwords “Continuous monitoring and audit of performance and quality” A new culture: a tightly integrated system of managerial discipline and control Caught in growing bureaucratization Traditional goals replaced by “modernization of public service” effectiveness and efficiency: value added outcomes as a hallmark of quality: economic growth Go “international”

14. Global for whom? Whose dream? Whose progress? Whose world? Whose city? Whose threats? Whose battle? Whose opportunities? Are all the contenders given a fair chance or simply a chance?

15. Who is in control? Domination of the global market = domination of the world Asian Economic Crisis A loss of $2 trillion from Asian cities was estimated from 1998-2000 Authority of nation-state questioned (except US) Positioning of world law-making institutions

16. Claiming back Our world Identifying a set of common-pluralistic goods Continuous questioning of hierarchies and domination Persistent demand for social equality and justice Eliminating hierarchical differences between: men and women, racial groups, religions, classes and caste, regions of the world, etc.

17. Mediations For “Democratic, self-governing communities” to envisage the small For ecologically friendly economy: preservation of bio-diversity A need to mediate between global governance systems and the diverse communities

18. Local organizing Nike pays averages $65 a month in Indonesia, nearly double its minimum wage of $34 a month Some improvement mechanisms in working condition, environmental protection and use of materials Smaller sweatshops pay less with worse working conditions for "unbranded" shoes sold in Target or Walmart

19. Opportunities Social relations stretched across space and national boundaries Local lives in an increasingly global context The possibilities of meeting “strangers” in our midst Global presents with a local face Connectivity allows cultures to be combined, hybridized and transformed Free flow of goods, ideas, technologies and social practices allow for global networking of people

20. http://adbusters.org/metas/corpo/blackspotshoes/

21. http://adbusters.org/metas/corpo/blackspotshoes/home.php