Health and Wellness PHIT America

1. Health and WellnessPHIT America Jim Baugh, Founder, Jim Baugh Consulting Presented by:

2. PHIT America Overview & Sponsor Information TM A National Year Round Grassroots Social Media & Marketing Campaign Supported by Sports & Fitness Companies, Organizations & Professionals

3. Thank You “Founding” Sponsors!

4. 135 Total Sponsors – Thank You!

6. Golf Companies & Organizations Sponsoring PHIT America

7. PHIT America - Background • The obesity sedentary crisis is well documented • The USA is the most obese country in the world • 33.8% vs. world average of 16.9% Most Obese of Major Countries in the World!

8. PHIT America - Background • The sedentary crisis is not as obvious but equally dangerous • Sedentary %’s are increasing • Growing from 25% to almost 28% in just 5 years In a separate study, 41,000 Americans were asked if they “tried or did” any of 104 different activities once during the past year. Not Active One Time In the Past Year in 104 Different Activities!

9. PHIT America - Background • The sedentary crisis is not as obvious but equally dangerous • Almost All Ages Increasing • Kids Are Increasingly Inactive

10. Inactivity Pandemic Threatens America…and Our Industry Another Study From Designed To Move Shows This Trend Will Continue In the Future…and Around the World Source: Designed to Move

11. The ConsequencesIncreased Illnesses and Healthcare Costs • 8 of the 9 most expensive illnesses are more prevalent in the overweight or obese! • The cost of issues related to obesity will double by 2018 … costing our economy an extra $300 billion 2018 2008 We Must Build Prevention Into Our System To Reduce These Costs!

12. Launching Our Campaign and Cause A year round, national campaign driven by social media: • Educating Americans • Helping us pass key US Legislation which will create A Fit America • Increasing physical activity in local communities and schools • Supported by the PHIT America Alliance • Sports & Fitness Companies, Organizations & Individuals

13. PHIT America - Educating & Motivating Americans Once or Twice a Month PHIT America Will Send Out Informative “News Flashes” To Our PHIT America Alliance These “News Flashes” Will Be Posted on Twitter, Facebook, YouTube, and Other Social Media We Have Just Hired Buffalo Communications As The PHIT America PR Firm

14. PHIT America - Educating & Motivating Americans Our “News Flashes” will be lead-ins to stories or articles covering: • Obesity & Sedentary Trends • Impact Studies • Benefits of Activity & Fitness • Benefits of Physical Education • Key Legislation News Recent News Flashes • 10 Doctors ‘Weigh-In” With 10 Unusual, But Real Issues With Inactivity http://tinyurl.com/6oyab2b • NBC Poll: 94% SAY, "Bring Back PE! Exercise Should Be Core Class”http://tinyurl.com/6oyab2b • “Hottest" Active Sports in America - New Top 10 List • Inactivity Pandemic Continues....80 Million Americans Are Inactive…Up 5th Consecutive Year http://tinyurl.com/6oyab2b • WE ARE GOLF Coalition in Washington, D.C. Promoting Physical Activity http://tinyurl.com/6oyab2b • 10 Flabbergasting Costs of America's Obesity Epidemic - Motley Fool http://tinyurl.com/6oyab2b • Help Get America Off The Couch Advocate - Now For PEP & PHIT! http://tinyurl.com/6oyab2b • Famous Athletes Go To Washington DC to Promote Physical Activity – Help Them By Advocating Now! • Sports & Fitness Coalition Fights The Obesity & Sedentary Crisis – Learn More http://tinyurl.com/6oyab2b

16. Great Consumer Website

17. Advocate – Easy Online Way to Contact Congress

18. Advocate – PHIT ACT PHIT: PersonalHealthInvestmentToday Act • Reduces the cost of being physically active • Allows families and individuals to use “Pre-tax Medical Accounts”to pay expenses related to physical activities • PHIT will promote prevention… Real “healthcare”vs. what we have today, “sickcare” vs.

19. The PHIT ACT – Reducing The Cost of Activity • Fitness Equipment • Health and Fitness Club Memberships • Equipment Used Specifically for Sports or Fitness Activities • Tournament, Sport League or Race Entry Fees • Golf Lessons, Events, Tee Times, Equipment, etc. • Sport and Fitness Instruction • The PHIT Act Will Help Create a Fit America, Lower Healthcare Costs, and Increase Your Business!

20. Legislation #2 – PEP for New PE Programs PEP: Physical Education Program • 11 year successful federal grant program from the Department of Education to schools throughout the USA • We have secured almost $800 million since 2001 for physical education • PE Budget for the Average School Today: $764 per School! • 48% of All High Schools Have NO PE PEP Creates the Next Generation of Healthy Americans!

21. Kids Who Have PE Are Much More Active Outside of School % who participate in various activities during school years No PE in School PE in School Team Sports Outdoor Activities Cycling Running/Jogging Water Sports Swimming Fitness/Competition Winter Sports Racquet Sports Fitness or Health Club Activities Golf Source – Physical Activity Council 2010 – 41,000 interviews

22. Kids Who Have PE Are Much More Active Outside of School % who participate in various activities during school years No PE in School PE in School Team Sports Outdoor Activities Cycling Running/Jogging Water Sports Swimming Fitness/Competition 3-4 Times More Likely To Be Active in Every Sport or Activity Winter Sports Racquet Sports Fitness or Health Club Activities Golf

23. Getting People Moving in Local Communities Introduction August 2013 – More Active Cities in 2014 • Cities will challenge their residents to Get Fit & Healthy • 10 Weeks - 3+ fun fitness classes or activities each week • Weigh in – Weigh Out • PHIT America will supply many tools, tips, best practices, etc. to cities that fill out an application – All on PHITAmerica.org • Presentation to the Florida League of Cities in August • National PR campaign starts in August http://www.youtube.com/watch?v=FxVjBReN1pc&feature=youtu.be

24. How Can You Help? How Can You Join Our Alliance? ALLIANCE SPONSOR Companies, Organization, Ambassadors, Celebrities Working Together

25. PHIT America Alliance Commitments • Be Part of our Social Network - Receive & Post Our “News Flashes” On Your Social Media Platforms • Utilize any of your other marketing resources (Professional athletes, emails, website banner ads, newsletters, etc.) to help “Spread the Word” • Become a PHIT America Alliance Sponsor • $3,000 per year • Founders Lever Available

26. PHIT America Alliance Sponsor Benefits • Your logo on PHITAmerica.org • Rights to promote your brand… your cause, PHIT America News Flashes can be and should be ‘personalized’ • Great tools for you to leverage your association with PHIT America, your cause • Automatic Sponsorship of National Health through Fitness Day, our biggest lobby day event • Most important, you will be part of a … “A Movement for a Fit America” You Will Be Creating a Healthier Industry & Country!

27. PHIT America TM April 2013 Questions?

28. We Want America To Be Active, Fit & Healthy… What Activities Are Americans Participating In? Core Participants – Participating Multiple Times in the Past Year Source: Sports Marketing Surveys

29. We Want America To Be Active, Fit & Healthy… What Activities Are Americans Participating In? Core Participants – Participating Multiple Times in the Past Year Source: Sports Marketing Surveys

30. We Want America To Be Active, Fit & Healthy… What Activities Are Americans Participating In? Core Participants – Participating Multiple Times in the Past Year Source: Sports Marketing Surveys

31. We Want America To Be Active, Fit & Healthy… What Activities Are Americans Participating In? Core Participants – Participating Multiple Times in the Past Year Source: Sports Marketing Surveys

32. We Want America To Be Active, Fit & Healthy… What Activities Are Americans Participating In? Core Participants – Participating Multiple Times in the Past Year Source: Sports Marketing Surveys

33. We Want America To Be Active, Fit & Healthy… What Activities Are Americans Participating In? Core Participants – Participating Multiple Times in the Past Year Yoga - Major Growth, Major Opportunity! Source: Sports Marketing Surveys