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Rosemarie Gomes 11th 17
Business Profile • Recyclets is a company that keeps up with the latest trends while thinking about the environment. Recyclets are bracelets that are made out of aluminum soda can tabs. I will satisfy the customer’s needs by making the eco-friendly bracelet fit, feel, and look the way my customer desires. This way they can look stylish and help the environment at the same time. • Type of Business: Retail • Legal Structure: Sole Proprietorship • I have the ability to make all the final decisions without asking someone else in charge for their opinion 1
Opportunity • Opportunities • The trend of going green will not go away any time soon • Bracelets are a current trend • 3 out of every 10 people in the ages of 18-30 do not separate their recyclables from the garbage • National recycling rate is only 30% • Qualifications • I have been making/beading hand made jewelry since I was 9 • Craft Club freshmen year • Bilingual with English being my first language • Taking a Marketing / Entrepreneurship class 2
Consumer Profile By Location -Hartford County By Population -Females in all ages & education doesn’t matter By Personality/Behavior -Women who recycle, are creative, fashionable, open to new ideas, and who like to wear bracelets By Income -Varies -pocket money/spending money 3
Competiton • Competitive Advantage • Recyclets is inexpensive • Recyclets have a variety of styles, colors, and charms and are made to fit your unique personality 4
Marketing Mix Price:Lower than the competition Place:Hartford county Product:Eco-friendly, inexpensive, & stylish Promotion: Website, business cards, and word of mouth 5
Monthly Sales Projections Total = 563 11
Return on Sales Return on Investment Yearly Net Profit / Start-up Investment X100 Yearly Net Profit / Start-up Investment X100 13
Financing Strategy For total start- up investment Total: $366.83 Total: $ 15
Social Responsibility Plan • Recyclets donates 5% of their annual net profits to the Susan G. Komen for The Cure. • My customers will be aware of my donations through my business cards, website, and when my customers purchase a bracelet a note will come in the jewelry box which will have the logo of the Komen organization with an explanation. 16
Business & Educational Goals • Educational • -To graduate SMSA with high honors and receive a full scholarship to the university of my choice • -To graduate from the university of my choice and get into Medical School • Business -To hire at least one employee to help in the first year -To expand my eco friendly jewelry line to making not only bracelets but necklaces, anklets and earrings 17
"Saving the earth one can at a time" Thank You for your Consideration of Recyclets Please visit us at: http://recyclets.webs.com/ 18